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From the Ground Up
Join OutdoorCoffeeShop™ podcast series, From The Ground Up, as we open up conversations about what is top of mind for outdoor professionals and the overall industry right now! Listen to this podcast to hear a conversation with special guests from the industry in a Q&A format. Pour a cup of coffee and listen to best practices and advice from a variety of business and industry experts.
For more information on how to subscribe or listen to our podcasts on your mobile devices or in your car - Try this link!
John Kenney - Outdoor Operations and Strategies for Success
In this From the Ground Up™ episode, host Karol Weyman welcomes John Kenney of Cotney Consulting Group for an insightful conversation on the future of outdoor living construction. Together, they unpack the trends shaping contractor success—from operational excellence and workforce challenges to rising customer expectations. John shares practical, experience-driven strategies ...
Marketing Insights for Exterior Pros
In this From the Ground Up™ episode, Karol Weyman sits down with Rob Murray of Intrigue Media to discuss insights from 2025’s shifting digital marketing landscape, from the rise of AI tools like ChatGPT to trends in sustainability and the evolving role of Google Ads. Home improvement pros will love ...
Amy Lintern - Heritage Takes the Irrigation Stage
In this episode of From the Ground Up™ episode, host Karol Weyman welcomes Amy Lintern from Heritage as they preview next week’s Irrigation Show in New Orleans and discuss why it’s a key event for the industry. Amy shares what’s trending in irrigation, what attendees should look for this year ...
Growing Greener Communities
In this From the Ground Up™ episode, Karol Weyman sits down with Cindy Code, a leading voice in the green industry, to explore their journey, from early beginnings to becoming a trusted advocate for healthier outdoor spaces. The conversation dives into the evolution of the green industry, the founding of ...
Contracts, Safety and Compliance: What Contractors Face Today
In this From the Ground Up™ episode, Karol Weyman sits down with Trent Cotney of Adams and Reese to dive into some of the biggest issues shaping today’s contracting businesses. From navigating vegetation and plant management contracts to staying compliant with OSHA heat illness regulations, the conversation covers real challenges ...
Rachel Mohorn and Brittainy Klein - Heritage’s Commitment to the Outdoor Trades
In this episode of From the Ground Up™, host Karol Weyman sits down with Rachel Mohorn and Brittainy Klein from the Heritage Family of Companies—Premier Sponsor of outdoorcoffeeshop.com—to talk about what it means to lead, support and innovate in the outdoor construction space. Rachel and Brittainy share their perspectives on ...
Megan Magana - Dive into PSP/Deck Expo 2025
In this episode of From the Ground Up™, host Karol Weyman chats with Megan Magana about the excitement surrounding the 2025 International PSP/Deck Expo, the must-attend event for the pool, spa and outdoor living industries. As the show manager for PSP/Deck Expo, Magan dives into what attendees can expect from ...
Welcome to From the Ground Up - The Next Big Thing in Outdoor Living
Welcome to the premiere episode of From the Ground Up™, the official podcast of OutdoorCoffeeShop™, where we dig into the trends, tools and transformations shaping the outdoor living construction industry. In this kickoff episode, co-hosts Heidi J. Ellsworth and Karol Weyman share the story behind OutdoorCoffeeShop.com and how this digital ...
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