About Us

The Coffee Shops™ began when RoofersCoffeeShop® went online in 2002. It established a valuable digital community for roofing contractors, delivering tools, resources and information needed to elevate their businesses and the industry overall. The exponential growth and proven process behind the model led to expansion into the metal construction industry with MetalCoffeeShop® and the waterproofing and coatings industry with CoatingsCoffeeShop®.

OutdoorCoffeeShop™ in collaboration with Heritage Family of Companies is the latest online community for contractors specializing in hardscape, pool and water features, decking and flooring, landscaping and outdoor living. Like the other Coffee Shops, this newest one delivers award-winning content, education and information with a focus on outdoor living that will build professionalism and networking opportunities.

The Coffee Shop sites are breaking new ground in digital marketing for advertisers who can connect with contractors across the country, not only selling but also learning about key issues and trends through the sites’ tools which include podcasts, social media, eNews, online focus groups, forums and classified advertising. Advertisers find excellent opportunities for sharing information about their services and products while being a part of the ongoing conversation that has given the Coffee Shop platform the reputation as the place Where The Industries Meet! Training, networking, researching and purchasing are a part of everyday business on the Coffee Shops and our advertisers are included in those conversations.

An award-winning community

Our sister site, RoofersCoffeeShop, was recognized among the crème de la crème in the publishing industry as the winner of the 2021 Folio: Eddie Award category for B2B Social Media/Online Community and as the winner of the 2019 Folio: Eddie Award for Website B2B Building & Construction with an honorable mention in the B2B Social Media/Online Community category. In 2017, RCS received an honorable mention for B2B Website/Online Community in the Construction & Manufacturing category. 

In 2021, the RCS Read, Listen, Watch series was voted the top product in METALCON’s technology category and received the top honor of a People’s Choice Award. The much-loved Coffee Conversations series won the 2021 Innovation Award from the Midwest Roofing Contractors Association. 

In 2022, MetalCoffeeShop, brought to you by Sherwin-Williams, was awarded a People’s Choice award at the 2022 METALCON conference.

We are also very proud of RCS and MCS President Heidi Ellsworth for being named in Folio: and AdMonsters’ 2021 class of Top Women in Media as a Changemaker. 

To be recognized nationally is a great honor but the greatest joy is interacting everyday with the RoofersCoffeeShop, MetalCoffeeShop and CoatingCoffeeShop communities!

Become part of the community

Advertisers are able to connect with coatings contractors across the country, not only selling but learning about key issues and trends through the site’s tools such as the forum and classified advertising. It is the premier networking site in the industry, helping contractors find information, materials, services, tools, labor and training all in one place. OutdoorCoffeeShop is the place to celebrate the outdoor industry and the great people who work in this space. From the patio to the pool, OutdoorCoffeeShop is for all professionals in the outdoor space!