UP TO THE MINUTE
Sales & Marketing
4 steps for implementing successful change
By Jenny Yu. Clear expectations, personal value, measured adoption and ongoing reinforcement help transform new initiatives into lasting company standards. Human nature is to avoid change, and this was the topic of focus in a recent Ingage webinar titled “From Suggested to Standard: Embedding Sales Behaviors That Stick.” In ...
Smarter sales conversations start with better content
By Jesse Sanchez. Centralized sales content and analytics can help contractors strengthen close rates, improve consistency and create confident customer conversations. At the International Roofing Expo (IRE), conversations extended well beyond topics of technology used for production and jobsite operations. For many contractors, one of the biggest opportunities lies earlier ...
Grow in a competitive industry with strategic marketing
By Emma Peterson. Rob Murray shares modern marketing advice for contractors and outdoor pros. For over 18 years, Intrigue Media has delivered marketing solutions for landscape contractors and other outdoor professionals across North America. During that time, they have learned a lot about how to stay successful in an increasingly ...
From 2025 into 2026: A marketing perspective
By Emma Peterson. Build a strong market presence in the new year by understanding the importance of a digital presence and navigating the rise of AI. As another year comes to a close, now is the perfect time to reflect on 2025 and the trends that have shaped the outdoors ...
Sales forecasting and pipeline management
By Cotney Consulting Group. Revenue growth starts by knowing where you stand today and what’s coming tomorrow. That doesn’t happen by accident. The most successful companies know growth isn’t just about chasing more jobs. It’s about knowing which jobs are coming, which ones are worth pursuing and what your pipeline will ...
Edgy additions to upsell your landscape projects
By Dani Sheehan. These bold design trends will elevate your summer landscape projects and delight your customers. As demand grows for high-impact, sustainable outdoor spaces, landscape designers are uniquely positioned to turn functional environments into unforgettable experiences. Whether you’re working with residential clients or designing for commercial properties, incorporating bold design elements ...
Turning water scarcity into a design opportunity
By Dani Sheehan. Helping your customers save water doesn’t mean shrinking your revenue. With the right education, it can actually help your business grow. The beauty of working in the outdoor space is that you shape how people interact with the natural world. One of the often-forgotten parts of the natural environment ...
Simple strategies to enhance your marketing plan
By Creativate. Stay updated on industry trends and audience outreach. Making your marketing strategy stand out is crucial to success and the key to gaining and retaining customers. No matter what type of marketer you are, leading a team or managing it all on your own, it never hurts to ...
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