UP TO THE MINUTE
Sales & Marketing
From 2025 into 2026: A marketing perspective
By Emma Peterson. Build a strong market presence in the new year by understanding the importance of a digital presence and navigating the rise of AI. As another year comes to a close, now is the perfect time to reflect on 2025 and the trends that have shaped the outdoors ...
Sales forecasting and pipeline management
By Cotney Consulting Group. Revenue growth starts by knowing where you stand today and what’s coming tomorrow. That doesn’t happen by accident. The most successful companies know growth isn’t just about chasing more jobs. It’s about knowing which jobs are coming, which ones are worth pursuing and what your pipeline will ...
Edgy additions to upsell your landscape projects
By Dani Sheehan. These bold design trends will elevate your summer landscape projects and delight your customers. As demand grows for high-impact, sustainable outdoor spaces, landscape designers are uniquely positioned to turn functional environments into unforgettable experiences. Whether you’re working with residential clients or designing for commercial properties, incorporating bold design elements ...
Turning water scarcity into a design opportunity
By Dani Sheehan. Helping your customers save water doesn’t mean shrinking your revenue. With the right education, it can actually help your business grow. The beauty of working in the outdoor space is that you shape how people interact with the natural world. One of the often-forgotten parts of the natural environment ...
Simple strategies to enhance your marketing plan
By Creativate. Stay updated on industry trends and audience outreach. Making your marketing strategy stand out is crucial to success and the key to gaining and retaining customers. No matter what type of marketer you are, leading a team or managing it all on your own, it never hurts to ...
UP TO THE MINUTE
