Building an online home for the outdoor industry

By Emma Peterson. 

Rachel Mohorn and Brittainy Klein discuss the importance of meeting contractors where they are – and the role of a digital space in that.  

For the first ever episode of OutdoorTalk™, Karol Weyman sat down with Brittainy Klein and Rachel Mohorn to discuss how a connected digital platform like OutdoorCoffeeShop.com (OCS) helps them better connect with customers. Brittainy and Rachel both work at Heritage, the primary sponsors of OCS. 

Rachel shared a bit of insight into Heritage’s sponsorship of OCS, saying, “At Heritage, we are always looking for ways to make our customers’ lives and operations easier... especially as they kind of go back and forth and between working in different markets.” Overall, as a distributor, Heritage’s goal is to be a one-stop shop that meets all the needs of their customers.  

Brittainy highlighted some of the ways they work towards this goal:  

We do more than just sell products. We have education at our branches and we attend trade shows...We developed Heritage+, which is our e-commerce site, because we wanted to make ordering as simple as possible for our contractors. We know that it’s not always possible to swing by the branch...Really, we want to create a network and support system that empowers contractors to find success in the field. 

How does sponsoring OCS fit into this? Like Heritage, outdoor professionals are at the heart of OCS’ operations, and the site acts as a unique online home for these professionals to meet and learn together. As Rachel put it, “By working with OutdoorCoffeeShop, we’re able to meet our customers in the digital space and get them key information about things like the new proprietary products we’re developing.”  

Listen to the whole episode or Watch the recording to learn more about Heritage, OCS and the partnership between the two.