Lighting the way with beauty, function and purpose

By Dani Sheehan.

Outdoor lighting guides people through spaces, showcases what matters and helps your customers fall in love with their landscapes all over again.

Have you ever driven by a home or walked past a public park at night and felt an almost magnetic pull toward the soft, inviting glow of its landscape? That mesmerizing effect isn’t just good luck or expensive equipment – it's something you can help create with smart lighting design that’s been thoughtfully installed. Outdoor lighting is a powerful tool to enhance safety and create mood – and when it’s done right, it can also be a sustainable choice.

The art of outdoor lighting

The options for outdoor lighting can be overwhelming. But it all comes down to four main techniques:

1. Uplighting to draw attention to vertical structures like trees or sculptures
2. Wash lighting to softly illuminate walls, fences or garden beds
3. Path lighting to improve safety and visibility along walkways and steps
4. Downlighting to mimic the natural glow of the moon from above

Balance is key. Over-lighting a space can make it look cluttered and harsh, while under-lighting can leave safety hazards and miss opportunities for dramatic effect. By blending ambient, task and accent lighting, you can create depth and dimension in your spaces.

Designing with intention

Today’s customers care more than ever about sustainability – and outdoor lighting should be no exception. Here are a few simple ways to design lighting systems that are beautiful, responsible and environmentally friendly:

• Combat light pollution by using shields, angling lights downward and limiting intensity.
• Choose warm white LEDs (2700K-3000K) to reduce skyglow and preserve the night sky.
• Dark sky-compliant fixtures help protect nocturnal wildlife and minimize glare.
• Smart controls, like timers, dimmers and motion sensors reduce energy use and extend fixture life.
• Choose LED lights with long lifespans and low power draw compared to incandescent lights.

Sell the dream

Getting clients excited about lighting is easier when you help them visualize the results. During your walkthroughs, don’t be afraid to share where lights might improve the space or point out safety concerns for their pets and kids.  

Use the Four P’s to guide your sales approach:

1. Passion: Show enthusiasm for what lighting can do.
2. Presentation: Share a clear vision with sketches or photos.
3. Power: Use your technical knowledge to explain longevity and performance.
4. Perfection: Strive for top-tier installations with attention to every detail.

When thoughtfully integrated into your hardscape designs, lighting is the secret ingredient that turns ordinary spaces into extraordinary experiences.