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Expert Conversations
The power of turf-focused intelligence
By Emma Peterson. Learn how Flash Weather AI forecasting tools take the guesswork out of agronomy management. For professionals in charge of caring for large amounts of turf or grass, like at a golf course or football stadium, it can be hard to manage everything with all the unpredictable ...
Turning digital marketing into real opportunities
By Emma Peterson. A realistic look at how to use digital ads to build your business. It used to be that the focus of many marketing strategies was always on print media, with things like getting an ad in the local newspaper being the central point of an advertising campaign. ...
Making every drop count
By Emma Peterson. How smart irrigation tools and practices can lead to healthier landscapes, satisfied clients and a sustainable future. For decades, scientists have been warning about water usage and an impending global water crisis. And at the beginning of this year, those warnings became far more real with ...
Green homes and real returns
By Emma Peterson. 77% of homeowners believe green homes hold more value. What does this mean for contractors? Recently, we had the chance to sit down with Allison Hadley, spokesperson of American Home Shield (AHS), for an episode of Contractor Outlook™ about a study conducted for AHS about homeowner ...
Protecting outdoor surfaces after winter
By Jesse Sanchez. Learn how proper cleaning, sealing and maintenance can help outdoor surfaces stand up to stains, salt damage and long-term wear. As winter gives way to spring, outdoor living professionals and property owners often find that patios, walkways, stone, concrete and other porous surfaces need more than a ...
Why growth stalls — and how to fix it
By Emma Peterson. John Kenney discusses three common contractor challenges and how to build your business beyond them. John Kenney has been around the trades and construction industries for a bit. He has over 45 years of experience as a contractor and has become an invaluable resource to professionals in ...
Building showstopping hardscapes
By Emma Peterson. Learn how contractors can use Super-Krete products to build hardscapes that unite art with performance. Many people mistakenly treat hardscaping as an afterthought, seen as less complicated or maybe even less important than things like outdoor kitchens or pools. But what those people don’t realize is ...
More than a piece of paper
By Emma Peterson. John Kenney explains the importance of specificity in contracts and other official paperwork. One of the most complex parts of running a business is navigating the legal landscape. From employee classification to payroll management, it can be a lot. But it is crucial that contractors don’t shy ...
Navigating a new normal
By Emma Peterson. How contractors and manufactures can handle long-term uncertainty and instability. For the last few years, it seems like we are in a cycle of uncertainty and instability, whether that be on the geopolitical stage or local. And as 2026 continues in this trend, it ...
Word of mouth still works – It just looks different
By Emma Peterson. Angi’s co-founder stops by for a conversation about how contractors can build trust and generate leads in a digital world. Before the advent of the Internet, word of mouth was one of the best ways to find new business as hearing another person’s positive experience is ...
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