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Emma Peterson, Senior Content Developer
Win the race to the roofing sale with technology
By Emma Peterson. Leverage technology to improve your entire sales process, from lead to close. In this Roofing Road Trips® episode, Heidi J. Ellsworth hosts Ryan Eves and Jim Mallers to talk about how integrating technology into small and midsized businesses can be key to winning the sales race. Jim ...
Sharing knowledge and technology
By Emma Peterson. As KARNAK celebrates their 90th anniversary, learn how they continue to build powerful contractor relationships and innovative tools. From its origins with Martin Jelin in 1933, the KARNAK Corporation has been known for innovative products and outstanding customer service. Over the decades they have been trailblazers. In ...
Harnessing technology for business success
By Emma Peterson. How Statewide Roofing moved from manual to digital with the right software. Understanding and incorporating technology is key to running a successful business in today’s digital world. Because of this, Jobba Trade Technologies is sponsoring a multi-video CoffeeCast™ that helps contractors and other industry professionals learn how ...
Building on history
By Emma Peterson. Learn how a historic roofing company is keeping history alive through restoration. Preserving historic buildings is a key part of keeping our communities’ pasts alive and remembered, but it can present some unique challenges to those working on restoration projects. In this AskARoofer Podcast episode, Bob Kraft ...
Beat the heat with this free certification training!
By Emma Peterson. With the extreme heat challenges increasing in areas like California, it is more important than ever to learn to build climate-resilient communities. More and more areas have become climate stressed in recent years. California is one of those places and those that live in the state ...
Shifting the perception of sheet metal fabrication
By Emma Peterson. Hear how the fabrication industry is shifting and why even mid-size contractors should consider getting involved. The International Roofing Expo (IRE) is the biggest and most influential roofing industry trade event in North America. From the release of innovative products to networking events with every type of ...
It’s time to roof the town red!
By Emma Peterson. Get a stunning color and an even more impressive performance with Newpoint™ Concrete’s newest roof tile color! Newpoint™ Concrete Roof Tiles are a perfect balance between beauty, value and function. This line of Westlake Royal Roofing Solutions™ products deliver a roof system with a long-lifespan and a ...
It’s time to nominate an outstanding member of the industry!
By Emma Peterson. The 2024 McCawley Award nominations are now open and ready for your nominations. Do you know someone in the roofing industry who goes above and beyond on and off the job site? Highlight the way they use their time, talent and resources to make outstanding contributions to ...
Boost your business by integrating tech
By Emma Peterson. Learn what to look for when implementing a software system into your contracting business. In the fifth installment of the multi-video CoffeeCast™ sponsored by Jobba Trade Technologies, Heidi J. Ellsworth and Karol Weyman host Erin Pike. Erin has been in the industry for around 15 years now, ...
Level up your welding game
By Emma Peterson. Learn what to expect with each of the 2024 VARIMAT heat welder product releases. In Season 6, Episode 10 of Roofing Road Trips®, Dave Nordentoft from Leister came to talk to Heidi J. Ellsworth about their VARIMAT automatic heat welders. Dave is the roofing products manager at ...
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