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Emma Peterson, Senior Content Developer
Upselling is about more than profits
By Emma Peterson. How upselling your customers with premium products can help them spend their money smarter. When we hear the term upselling, often it conjures an image of a salesperson who pressures you and won’t take no for an answer. But this negative connotation does not fully encapsulate what ...
Building spaces for roofers
By Emma Peterson. From the first Roofers Exchange to the first roof museum, learn how people across the industry are building spaces for our community. Recently, Heidi J. Ellsworth had the opportunity to sit down with Donavan Morgan, founder of The Roof Museum and The Roof Gallery, and Vickie Sharples, ...
Turning digital marketing into real opportunities
By Emma Peterson. A realistic look at how to use digital ads to build your business. It used to be that the focus of many marketing strategies was always on print media, with things like getting an ad in the local newspaper being the central point of an advertising campaign. ...
Bigger than red and blue
By Emma Peterson. Diving into how the NRCA advocates for the betterment of the roofing industry and our country, regardless of party lines. The National Roofing Contractors Association (NRCA)’s mission focuses on finding ways to support the success of roofing professionals across the United States. And one of the biggest ...
When the danger is invisible
By Emma Peterson. How NFRC is raising awareness of long-term, less visible safety risks in roofing. Over the years, our understanding of safety practices in the roofing trade has grown exponentially. There was a time not too long ago where something as simple as earplugs on a jobsite were much ...
The next-generation weather technology everyone is using
By Emma Peterson. For everyone from the Kansas City Chiefs to PGA golf tournaments, Flash Weather AI is providing weather reporting on the next level. Recently, Jameson Allen, a business development representative at Flash Weather AI, stopped by The Coffee Shops™ to talk about how their weather forecasting technology is ...
From niche to mainstream: The growth of polymeric roofing
By Emma Peterson. Industry experts break down how innovation and awareness are gaining polymeric roofing traction across the industry. Recently, the polymeric roofing market has been growing in popularity. To talk about the momentum behind these products, Megan Ellsworth hosted Dylan Faust, Zach Stopyro and Thomas Knuckey for an episode ...
¡Gana tu pase para la Western Roofing Expo 2026!
Por Emma Peterson, traducido por Alberto Torres. Participa para tener la oportunidad de acceder a sesiones educativas de primer nivel, eventos para establecer contactos, almuerzos y una de las exposiciones comerciales más importantes de la industria. RoofersCoffeeShop® se ha unido a Western Colloid para enviar a cinco profesionales a la ...
Win your way to the 2026 Western Roofing Expo
By Emma Peterson. Enter for an opportunity to access top-tier educational sessions, networking events, luncheons and an industry-leading trade show floor. RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the 2026 Western Roofing Expo (WRE)! Known as the premier regional roofing and waterproofing event in the United ...
Making every drop count
By Emma Peterson. How smart irrigation tools and practices can lead to healthier landscapes, satisfied clients and a sustainable future. For decades, scientists have been warning about water usage and an impending global water crisis. And at the beginning of this year, those warnings became far more real with ...
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