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Emma Peterson, Senior Content Developer
Building a career in roofing
By Emma Peterson. Learn how a strong work ethic and a willingness to keep learning has built a multi-decade long career for Paige Harvill. In this episode of the Stories from the Roof podcast, sponsored by Johns Manville, Megan Ellsworth hosted Paige Harvill to hear her stories and perspective ...
Visualize your future home
By Emma Peterson. Finding a new look for your home is as easy as a single click with this metal roof visualizer! Editor’s note: Share this with homeowners to help make the beginning of a project run smoother! Roofs and other post-frame upgrades are a huge investment and there are ...
Making education accessible
By Emma Peterson. Learn how a partnership between the Roofing Alliance and Clemson University is forging new career pathways. Bringing new people into the roofing industry and making sure they get the educational resources needed to succeed is key to solving the labor dilemma. In this episode of Roofing Road ...
Futuristic folding
By Emma Peterson. Check out this live demonstration of the Schröder PowerBend Multi. A great part of attending trade shows and conventions like the International Roofing Expo (IRE) is getting to do hands-on learning. This can be facilitated in continuing education spaces but is also fostered on the trade floor ...
Smart subcontracting
By Emma Peterson. Understanding the different forms and classifications regarding subcrews is crucial to proper management. The goal of all businesses is sustainable growth, and in the roofing industry growth tends to lead to the involvement of subcontractors. But taking this next step with your company can present a ...
Building a firm foundation of loyalty
By Emma Peterson. Learn how APOC supports both customers and contractors with exclusive loyalty programs to build win-win solutions for all. Loyalty is a huge factor when it comes to driving business in the contracting industry. That’s why APOC makes sure to pay careful attention to returning the loyalty they ...
Get a birds’ eye view of some stellar projects
By Emma Peterson. Check out three of the recent #MHPViewFromTheTop winners! Every month Mule-Hide Products sends out a call for project photos on social media. They’re looking for images that showcase a birds’ eye view of some incredible workmanship by construction crews. Each winner receives a highlight on the official ...
Providing contractors the business tools for success
By Emma Peterson. Learn how breaking language barriers helps contractors like Brian top their sales records. IKO Industries has always held sharing knowledge as one of their core values. They see this as finding ways to improve their business practices for the benefit of all. A great example of how ...
Roofing recruiters to the rescue
By Emma Peterson. Learn how professional recruiters are helping individuals and the industry. The labor shortage has been a hot topic in the roofing industry for years now, and contractors are still struggling to find skilled workers. In this episode of Roofing Road Trips®, Karen Edwards sat down with Kristin ...
Where roofing lands in the economic landscape
By Emma Peterson. From labor challenges to lead opportunities, Gene Marks shares insights on roofing economics. In the first episode of the Contractor Outlook newscast, Heidi J. Ellsworth meets with Gene Marks to talk about how economics intersect with the roofing industry. Gene is the CEO and president of the ...
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