Putting the power of data in customers’ hands

By Jenny Yu.  

At the 2025 PSP Deck Expo, Builder Prime leaders shared how AI, automation and integrated systems are reshaping contractor operations. 

The International Pool Spa Patio + Deck Expo brought steady traffic and strong engagement for Builder Prime as the company showcased its all-in-one business management platform for contractors. Host Karol Weyman sat down with Lindsey Hulet, vice president of operations, and Jess Ourand, senior product manager, to discuss their solutions for customers and what the company has planned for 2026. 

Builder Prime offers a single platform that supports contractors from the first incoming lead through production, invoicing and payment. “We’re an all-in-one business management tool for specialty and replacement contractors,” Lindsey said. “From the very beginning of the project when that lead comes in all the way through production, invoicing, payments and hopefully that satisfied customer referral, we do it all.” 

The Builder Prime team also emphasized how valuable the show has been for meeting customers and understanding emerging challenges. “We’ve connected with a couple of our existing customers, so it’s nice to build those relationships,” Jess said. He added that the team has been learning more about the specific needs of deck and pool builders, which will help guide product decisions. One prospect even confirmed an upcoming purchase after several demos. “They told us in person, ‘You’re it. We’re going to purchase,’” Lindsey added. 

Looking toward 2026, Builder Prime is preparing significant upgrades centered on AI, automation and data accessibility. “Our whole business is built on the power of our data,” Lindsey said. “2026 is the year we put the power of data into the hands of our customers. We are on the cusp of cutting-edge innovation with AI reporting, like the ability for our customers to ask questions in our product, pull the information out and immediately make changes in their business that will drive revenue.” 

Both leaders stressed that consolidation remains a central industry need. Jess said many contractors juggle multiple tools that do not integrate well. “The beauty of Builder Prime is it’s all in one central location,” he said. Eliminating double entry and reducing time spent on administrative work are major benefits. “Nobody wants to spend their whole day on a tool,” Lindsey added. “They want to be in front of customers. They want to build that beautiful deck or fence and get a referral from it. We try to be the system that enables people to do exactly what they love.” 

Watch the full webinar to learn more about how Builder Prime is engaging with the industry’s ongoing trends.