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Jesse Sanchez, Writer
Roof chemistry built for long-term performance
By Jesse Sanchez. Contractors and homeowners are gaining new roof maintenance options through engineered asphalt rejuvenation chemistry designed to extend roof life and support long-term infrastructure sustainability. SoyLei, a materials-science company focused on asphalt-compatible chemistry, is positioning its APEX-1132™ technology as part of a broader infrastructure and roof maintenance platform ...
Hydraulic efficiency reshapes pool equipment performance
By Jesse Sanchez. Learn how system-wide design, from pumps and filters to plumbing layout, improves flow, lowers energy use and creates quieter operation. On a pool equipment pad, performance is not dictated by any single piece of equipment. It is determined by how effectively water moves through the entire system. ...
Expanding contractor support at regional trade shows
By Jesse Sanchez. Learn how a longtime equipment supplier is expanding its services and product offerings to better support contractors in the field and at the shop. At regional trade shows, contractors are not just comparing products; they are searching for ways to reduce friction in their daily operations. That ...
Cool roofing tile helps homes beat the heat
By Jesse Sanchez. EcoStar explains how cool roofing products support Title 31 compliance while helping homeowners improve comfort and energy efficiency. As Los Angeles County moves forward with the Green Building Standards Code, known as Title 31, builders and homeowners are looking more closely at roofing products that support sustainable ...
Manufacturer reps help contractors turn technical support into jobsite confidence
By Jesse Sanchez. Luis Ramos explains why manufacturer representatives are most effective when contractors use them as an extension of the team. On this episode of Roofing Road Trips®, Megan Ellsworth spoke with Luis Ramos, territory manager for MuleHide in Southeast Florida, about the day-to-day value manufacturer representatives bring to ...
Why metal-over-metal roof retrofits are gaining attention
By Jesse Sanchez. Metal-over-metal retrofit systems help address aging roofs while meeting modern structural and code requirements. Across the United States, a large portion of installed metal roofs are growing closer to the end of their service lives. Data compiled from the Metal Building Manufacturers Association (MBMA) shows that ...
Defining a strong marketing partnership
By Jesse Sanchez. Learn how contractors can evaluate marketing partners by focusing on alignment, accountability and long-term performance. Selecting a marketing partner is a major decision for contractors because it directly affects how your business defines your brand, reaches the right audience and turns visibility into steady revenue. Success depends ...
Protective coatings for concrete surfaces
By Jesse Sanchez. Concrete coatings help protect surfaces, support safety and meet the demands of a wide range of commercial and residential spaces. Concrete plays a critical role throughout the building envelope and protecting it properly can affect both performance and longevity. In this episode of CoatingsCast™, Karen Edwards spoke ...
Debris removal gets smarter
By Jesse Sanchez. Learn how jobsite debris handling tools help roofing contractors improve efficiency and customer experience. For roofing contractors, cleanup is not a final step. It is a defining part of the job, shaping how homeowners perceive the work, how crews perform under pressure and whether a project leads ...
A blueprint for higher lead conversion
By Jesse Sanchez. Industry experts discuss how to turn more leads into loyal customers. In an upcoming MetalTalk™, host Karen Edwards meets with Dean Curtis of Ingage to talk about the blueprint for higher lead conversion. Together, they will break down how contractors can guide homeowners through the customer pathway, ...
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