Jesse Sanchez, Writer
Built for every season
By Jesse Sanchez. CertainTeed highlights roofing system resilience, contractor support and education-based credentials in two new campaign videos. In two campaign videos, CertainTeed LLC explores how resilient roofing systems, contractor education and business-building support can work together to help professionals meet that responsibility in the field. The videos connect product ...
Roof restoration gains ground as owners seek lasting value
By Jesse Sanchez. Sustainability, labor availability and rising reroofing costs are creating new opportunities for contractors who understand when and how to restore existing roofs. Roof restoration is becoming a more prominent option as building owners look for ways to manage costs, extend roof service life and reduce disruption. During ...
Turning field leadership into stronger margins
By Jesse Sanchez. Roofing contractors can improve profitability by equipping field leaders to manage labor, sequencing, communication and jobsite expectations. Florida Roofing and Sheet Metal Contractors Association (FRSA) emphasizes the importance of strong field leadership as roofing contractors invest significant time into estimating, production reports, gross margin analysis and overhead ...
Water efficiency moves earlier in home design
By Jesse Sanchez. Updated water-efficiency standards give irrigation contractors a greater role in planning systems before construction begins. Outdoor water use is becoming a more important part of residential building design, according to the Irrigation Association, creating opportunities for irrigation contractors to contribute earlier in the planning process. The National ...
Automation streamlines daily ProLine tasks
By Jesse Sanchez. The ProLine skill helps roofing companies reduce manual CRM work, keep pipelines current and prepare for weather-related schedule changes. ProLine is a customer relationship management (CRM) platform that roofing companies use to manage leads, projects, appointments and pipeline activity. RoofClaw, developed by Roofing Business Partner, adds specialized ...
Building sales confidence through smarter systems
By Jesse Sanchez. Learn how aligned technology, structured presentations and effective coaching can help home improvement sales teams perform with greater confidence. As home improvement companies add more technology to their sales processes, representatives are often expected to navigate multiple platforms while delivering a clear, polished customer experience. In a ...
Building a durable low-slope roofing system
By Jesse Sanchez. Understanding how roof decks, insulation, cover boards and roof coverings work together is essential to long-term roof performance. According to MuleHide, the performance of a low-slope roofing system depends on several layers working together to support the roof, control heat transfer and protect the building from weather ...
New bilingual leadership program aims to strengthen roofing teams
By Jesse Sanchez. This six-course initiative helps contractors develop Hispanic field leaders and improve communication, safety and retention. The National Roofing Contractors Association (NRCA) and The GLO Group have launched the Executive Leadership Bilingual Pilot Program, a six-course initiative focused on strengthening communication between roofing executives and Hispanic field teams. ...
Nuevo programa bilingüe de liderazgo busca fortalecer a los equipos de roofing
Por Jesse Sanchez, traducido por Jessica Bravo. Una nueva iniciativa de seis cursos ayudará a los contratistas a desarrollar líderes hispanos en el campo y fortalecer la comunicación, la seguridad y la retención de talento. National Roofing Contractors Association (NRCA) y The GLO Group lanzaron el Executive Leadership Bilingual ...
Protecting flat roofs year-round
By Jesse Sanchez. Regular flat roof maintenance can help property owners prevent leaks, reduce repair costs and support long-term roof performance. Flat roofing systems are common across homes, townhouses, multifamily buildings and commercial properties, offering practical advantages for urban construction. But because they are designed with minimal slope, Royal Renovators ...
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