Jenny Yu, Writer & Reporter

By Jenny Yu. Learn how one company got its start from recognizing a need and filling it. Have you ever had an idea for a product but figured somebody else had already made it? The story behind TUBOS is an example of how one person nurtured their idea into ...

3 C’s of onsite branding: Clarity, color, call to action

October 5, 2025 at 3:00 p.m.

By Jenny Yu. Learn how to elevate trust, professionalism and brand awareness with Equipter’s newest feature. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Sam and Dave Beiler of Equipter to discuss a new feature to the Equipter 4000 that allows contractors to order the ...

The benefits of AWIP's loyalty dealer programs

October 5, 2025 at 6:00 a.m.

By Jenny Yu. Explore the benefits of joining one of AWIP’s loyalty programs to help grow your business. With the rise of insulated metal panels (IMPs) in the construction industry, access to training and support is one sure way to have a competitive edge. In an episode of MetalCast, ...

Solar’s survival in times of uncertainty

October 5, 2025 at 12:00 a.m.

By Jenny Yu. From tax credit changes to tariffs, S-5!’s director of strategy and market development highlights factors impacting the solar industry. With six years at S-5! and sixteen years of working in solar under his belt, Mark Gies was the perfect person to discuss the state of the ...

Taking back your time

October 4, 2025 at 6:00 p.m.

By Jenny Yu. Explore how this fully integrated CRM tool can save you time so you can focus on the ones you love. “I'm missing my kid's baseball games due to work. My wife is starting to get irritated with me. I need to take a vacation. I either need ...

Inside the NTRCA’s Not-So-Mini Trade Show

October 4, 2025 at 3:00 p.m.

By Jenny Yu. With a low-cost, high-impact format, this trade show exhibited how roofing events can deliver value for every part of the business. The 2025 North Texas Roofing Contractors Association (NTRCA) “Not-So-Mini” Trade Show may be in the rearview mirror, but its unique structure and inclusive spirit are still ...

The state of the metal industry

October 2, 2025 at 3:00 a.m.

By Jenny Yu. Metal contractors from across the nation highlight growth, regional differences and workforce concerns in a special panel of industry leaders. On August 6, 2025, METALCON and MetalCoffeeShop® joined forces to host a special webinar titled “Metal Contractors Share the Real Deal.” The panel featured leaders from ...

Top September articles: Supporting students, innovative technology and more

A special time for a common cause

September 30, 2025 at 6:00 a.m.

By Jenny Yu. This two-day golf tournament raised nearly $2 million for charitable causes! On September 15 and 16, 2025, SRS Distribution’s charitable organization, SRS Raise the Roof Foundation, held its 12th annual Fall Charity Golf Classic at Pinehurst Resort in North Carolina. The funds raised from this event ...

Win an R-Club membership with DECRA’s 2025 Project of the Year Competition

September 29, 2025 at 12:00 p.m.

By Jenny Yu. Enter your project for a chance to receive cutting-edge tools, professional resources and industry recognition. Are you a DECRA installer? If so, you have a chance to win an R-Club membership! Every year, DECRA hosts its Project of the Year competition, where contractors can showcase their craftsmanship, gain ...