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Jenny Yu, Writer & Reporter
One partner, every solution
By Jenny Yu. By combining tools, pumps, chemicals, refrigeration and worksite solutions, The Malco Group is redefining what it means to be a true partner to the trades. The modern jobsite demands more than individual products — it requires integrated solutions that improve efficiency, simplify material purchasing and support ...
Focusing on partnerships and performance
By Jenny Yu. By prioritizing customer service and distributor relationships, ASC is building long-term value for contractors and partners. ASC Building Materials is doubling down on a values-driven strategy centered on distribution partnerships and customer-first service, positioning itself for continued growth in the competitive roofing market. At the 2026 ...
Engaging contractors from the show floor to the airwaves
By Jenny Yu. INGAGE is expanding its educational outreach with industry events and podcast discussions tailored for contractors and business owners. Ingage is taking its contractor outreach efforts on the road and into the digital space this quarter with a new campaign designed to help contractors connect, learn and ...
Hit the FRSA road early: Don’t miss this metal roofing event!
By Jenny Yu. The MetalVue Roadshow is set to provide contractors with the knowledge, resources and confidence to develop metal roofing businesses that last. Before the Florida Roofing and Sheet Metal Contractors Association (FRSA) Convention and Expo officially begins, attendees have an opportunity to get the party started early ...
4 steps for implementing successful change
By Jenny Yu. Clear expectations, personal value, measured adoption and ongoing reinforcement help transform new initiatives into lasting company standards. Human nature is to avoid change, and this was the topic of focus in a recent Ingage webinar titled “From Suggested to Standard: Embedding Sales Behaviors That Stick.” In ...
The lead gold mine ready to be unearthed
By Jenny Yu. Roofing companies can improve long-term growth by optimizing CRM systems and automating referral processes. In this episode of Roofing Road Trips®, Rebecca Mayo of gFour Marketing joined host Megan Ellsworth to discuss how contractors can take full advantage of their CRM systems, automation tools and AI ...
Keeping up with metal demand
By Jenny Yu. Explore how contractors can overcome common barriers and transform their workflows with the proper training and resources. In a recent Lunch & Learn titled “Building Better Metal Roofing Installers,” host Megan Ellsworth spoke with John Sheridan, MCS Influencer and owner of Sheridan Metal Resources, ...
Elevate your business with the power of referrals
By Jenny Yu. One industry expert advises contractors on how to separate themselves from the competition at IRE 2026. At the 2026 International Roofing Expo, Karen Edwards spoke with Rebecca Mayo, director of partnerships at gFour Marketing, about the company’s mission to help home improvement contractors turn happy customers ...
A vision for the built environment
By Jenny Yu. At IRE, AWIP showcases innovative building solutions and purposeful partnerships. All Weather Insulated Panels (AWIP) is bringing engineering-driven innovation to the forefront of commercial construction, and that was on full display at the 2026 International Roofing Expo in Las Vegas. Charles Schafer, AWIP’s Eastern region sales ...
Making businesses feel more human
By Jenny Yu. Roofing Business Partner helps contractors align technology and processes for stronger scalability and customer satisfaction. As roofing companies grow, many discover that adding new technology alone does not solve operational problems. Disconnected systems, inconsistent processes and lackluster employee adoption often create issues that impact both production ...
UP TO THE MINUTE
