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Emma Peterson, Senior Content Developer
Tech with a personal touch
By Emma Peterson. Learn how this roofing professional leverages technology to better serve clients like you, without losing their personal touch. In a new episode of the AskARoofer podcast, Lauren White sat down with Todd Sandler to talk about how his team utilizes different technologies in the roofing business. Todd is the ...
Exploring the science of a safer built environment
By Emma Peterson. This podcast from FORTIFIED by IBHS is a must-listen for anyone interested in the steps being taken to protect people and property from future natural disasters and hazards. Every roof’s first and foremost job is to protect the building and inhabitants beneath from the elements. These can include everything ...
Better outcomes at every level of the building envelope
By Emma Peterson. Learn how Gaco is expanding its portfolio to better support contractors. Gaco has a reputation as a leading provider of coatings, adhesives and sealants. In February 2025, the brand announced a broader identity that brings its entire portfolio under the Gaco name. In action, this means ...
Restore and save with Ever-Crylic®
By Emma Peterson. Learn about the sustainable and efficient restoration solution for built-up roofs. For building owners looking for a cost effective and sustainable way to restore and extend the lifespan of a built-up roof, EVERROOF offers a variety of products to get the job done through their Ever-Crylic® line. Including five ...
Celebrating architectural sheet metal craftsmanship
By Emma Peterson. Submit your sheet metal projects to MRCA’s 2025 Sheet Metal Award before June 30! Since 1949, the Midwest Roofing Contractors Association (MRCA) has been helping roofing professionals across the region build their businesses and improve the standards of their work. Today, they are still continuing that mission in a ...
Avoiding common financial mistakes
By Emma Peterson. Get actionable advice and tips to avoid financial pitfalls in the contracting world. In a recent episode of Roofing Road Trips®, Karen Edwards sat down with Kerry Cloyd to talk about the financial side of the roofing industry. Kerry is the vice president of Customer Financial Services (CFS) at ...
Explore and engage at the 2025 Carolinas Roofing Expo and Meeting
By Emma Peterson. Don’t miss this opportunity to gather with like-minded professionals and learn and grow together. The Carolinas Roofing & Sheet Metal Contractors Associations (CRSMCA) is hosting their annual expo and meeting at the end of June this year! From June 25-27, professionals from around the industry will come together at ...
Top May articles: Spring cleaning and community care
By Emma Peterson. See what interesting topics caught the eyes of AskARoofer readers this past month! As April showers turned into May flowers, the AskARoofer readers started to investigate how to care for their roofs this spring. In one of our top articles, Trevor Underwood from DECRA Metal Roofing shared five essential ...
Creating change through committees
By Emma Peterson. Associations like ASBA create a space for companies and professionals to work together for the betterment of the whole industry. All around the roofing and larger construction industries, you will find associations. These are crucial organizations that unify professionals behind a common goal — improve the standards of quality ...
Journeys into the roofing world
By Emma Peterson. Roscoe Green shares how he got involved in the roofing industry and how companies can bring in the next generation. In a new episode of Roofing Road Trips®, Karen Edwards got the chance to chat with Roscoe Green of Adams and Reese about how companies can bring more young ...
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