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Emma Peterson, Senior Content Developer
Investing in people, not just positions
By Emma Peterson. Learn how intentional training and care builds teams that grow and succeed in the long-term. As labor shortages continue and workforce expectations shift, companies can no longer afford to treat onboarding as a minor checklist or training as a one-time event. Instead, they must find ways ...
From a father’s DIY solution to industry-leading products
By Emma Peterson. Peter Daich shares the story behind Daich Coatings’ durable, affordable renewal solutions. In a new episode of From the Ground Up™, Karol Weyman sat down with Peter Daich, the president of Daich Coatings, to talk about their 40-year history of creating innovative stone coatings, high-performance paints ...
Top April articles: Donations, thatching, accessories and more
By Emma Peterson. Check out the top articles on AskARoofer from April 2026! At the end of each month, the AskARoofer™ (AAR) team looks back at the articles we published that month to see what our readers were most interested in! This month, our top-read list featured stories of giving ...
Top April articles: International partnerships and stories of giving back
By Emma Peterson. April showers bring...a lot of interesting articles to The Coffee Shops™! As we leave the month of April behind and look towards May’s summer sunshine and peak construction season, we wanted to take a moment to look back at all the articles we published in the ...
Don’t miss out on MBCEA’s annual conference
By Emma Peterson. From topic choices to networking events, the MBCEA team works tirelessly to make their annual conference a must-attend each year. There are a lot of different conferences, expos and events happening across the roofing industry, with each having their own niches and benefits for attendees. To learn ...
Go beyond the surface of fluid-applied roofing
By Emma Peterson. Learn why more professionals are treating fluid-applied roofing as membranes. Fluid-applied roof systems are exactly what they sound like – roofing systems that are applied in a liquid (fluid) form. Once they are installed, they then cure into a seamless, waterproof barrier across the roof substrate. ...
Duro-Last's 2025 Project of the Year: Minerva Middle School
By Emma Peterson. A closer look at Damschroder Roofing’s award‑winning roof replacement for Minerva Middle School. If you head East on highway 30 out of Canton, Ohio, you will eventually find yourself in a warm, idyllic village by the name of Minerva. With a charming small-town atmosphere, this close-knit community ...
Built for every region and every requirement
By Emma Peterson. Westlake’s portfolio is full of high-performance solutions for every project. While at the 2026 International Builders’ Show, The Coffee Shops™ team interviewed a variety of our customers and industry friends from SRS Distribution’s expo floor garage! One such interview was with Mitch Heitsch, who is a regional ...
Code alert for Denver contractors!
By Emma Peterson. Avoid failed inspections and stay compliant by reviewing manufacturer instructions relating to painted pipe jack boots. Recently, the Colorado Roofing Association (CRA) released an advisory article about a key code change in the City and County of Denver – Painting of the neoprene or EPDM portion ...
Heidi J. Ellsworth joins roofing industry leaders in an LBM Journal feature
By Emma Peterson. Ronn Levine’s article dives into the challenges and opportunities in the roofing industry presented by labor, economic and technology trends. Recently, award-winning writer and editor Ronn Levine wrote an article for LBM Journal diving into the roles technology, relationships and training play in the roofing industry. The ...
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