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Emma Peterson, Senior Content Developer
Tested to perform
By Emma Peterson. AWIP’s Bob Beaird explains how rigorous FM testing helps ensure roofing and wall systems deliver proven performance, safety and quality. In the roofing and construction industries, there is a drive to always be developing better products. The goal with this is to create products that make our ...
Empowering the professionals of tomorrow
By Emma Peterson. How Skills Ontario is helping youth find pathways into the skilled trades and technologies. Since 1989, Skills Ontario has proudly partnered with colleges, school boards, small businesses, labour groups, governments and more to encourage young people to explore and develop skills in the trades and technologies. Not ...
Equipter releases a powerful upgrade to their flagship product
By Emma Peterson. Honda's iGX390 engine gives the 2026 Equipter 4000 smoother operation, better fuel efficiency and enhanced jobsite performance. The Equipter 4000 has made a name for itself in the roofing industry by transforming the way contractors work. As a drivable debris container that features a powerful scissor lift ...
40 years of BITEC
By Emma Peterson. A look at the rich history behind one of the biggest providers of quality commercial roofing products. This year marks four decades since BITEC was founded and in that time, BITEC has introduced multiple industry-leading innovations and built a resounding reputation of quality. To reflect on ...
Where roofing and politics intersect
By Emma Peterson. Trent Cotney and Heidi J. Ellsworth look back at the 2026 Roofing Day in D.C. Earlier this year, roofing contractors and professionals from around the country came together to advocate for the future of the industry in Washington, D.C. This event, Roofing Day in D.C., is annually ...
Commercial roof recycling 101
By Emma Peterson. How commercial roof recycling programs benefit both contractors and the environment. In a new Read Listen Watch® (RLW) webinar, Heidi J. Ellsworth hosted Ashley Horner, Chris Kann and Richard Garrison for a conversation about the process of recycling commercial roofing materials. Richardis the vice president of operations ...
Transforming AI from an opportunity to a business booster
By Emma Peterson. The importance of research, data security and intentional implementation when adopting AI-powered tools. In a new episode of Operational Clarity, Lynsey Hull and Heidi J. Ellsworth discuss how contractors can properly leverage artificial intelligence (AI) in a way that boosts their business and avoids common mistakes. This ...
What contractors need to know about READYSLATE's loyalty program
By Emma Peterson. READYSLATE's three-tier loyalty program combines training, marketing resources and financial incentives to help contractors succeed. Each contractor program has different requirements and perks for those who join them. To learn what makes READYSLATE’s contractor loyalty program unique, Karen Edwards brought their product manager, Pablo González Rodríguez, onto ...
The founding of Fabrication Nation
By Emma Peterson. A look at how this radio station combines music, entertainment and industry storytelling to create a one-of-a-kind experience for the metal fabricator community. In a new MetalCast™, Heidi J. Ellsworth had the chance to sit down with two members of the team behind Fabrication Nation Radio – ...
Innovating solutions for the labor shortage
By Emma Peterson. As labor shortages continue to impact roofing, Versico Roofing Systems is creating solutions that simplify installation and help crews maximize productivity. These days, because of factors such as an aging workforce, immigration policy changes and lack of trade education, the term “labor shortage” feels as commonplace as ...
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