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Emma Peterson, Senior Content Developer
Building roofs that stand out
By Emma Peterson. The roof on your home is not just a structural necessity; it’s an opportunity to express your personality. First and foremost, a roof is there to be the first line of defense between you and the environment around you. But, while the functionality of a roof ...
Lessons from lifetime roofers
By Emma Peterson. What Pat Hiltman and Joe Sorrentino have seen the industry learn over the years. While at the International Institute of Building Enclosure Consultants (IIBEC) 2026 show, Heidi J. Ellsworth had the opportunity to host two industry veterans on our sound stage – Pat Hiltman and Joe Sorrentino. ...
Rebuilding stronger: Looking back at the 2025 California wildfires
By Emma Peterson. 14 months after devastating fires swept through the Pacific Palisades and Altadena areas, communities are building back with stronger, more fire-resilient materials. Recently, Karen Edwards sat down with Tim Brown of Westlake Royal Building Products and Josh Smith of J.N. Davis Roofing for a Roofing Road Trips® ...
Inside QXO’s booth at IBS 2026
By Emma Peterson. The QXO booth team showcases their vision for becoming a comprehensive, customer‑first building materials powerhouse. Recently, The Coffee Shops™ crew had the chance to attend the National Association of Home Builders (NAHB)’s International Builders' Show® (IBS) in Orlando, Florida. While there, we met a few of our ...
Cutting through the noise around AI
By Emma Peterson. Separating the myths from fact when it comes to artificial intelligence and how it actually boosts businesses. Recently, wherever you turn, there seems to be a new artificial intelligence (AI) solution or software getting pushed on you. It’s a lot to take in, and it can ...
More than just a roof
By Emma Peterson. Exploring the three pillars that guide the Owens Corning brand. Recently, our team had the chance to talk to Jessica Greer, the brand strategy leader for Owens Corning’s roof division. In our discussion, she dove into what Owens Corning’s adage, more than just a roof, means in ...
Spray foam stands out
By Emma Peterson. How one system delivers insulation, protection and long-term value. In a recent CoatingsCast™, Karen Edwards sat down with Will Lorenz from General Coatings. The conversation focused on the brand’s lineup of coating products, particularly their spray foam offerings. Will opened the episode with a quick explanation ...
Project profile: JACK Casino
By Emma Peterson. Furbish’s hydroponic living wall system brings cleaner air, calming energy and sustainable design to the heart of downtown Cleveland’s nightlife. In the heart of downtown Cleveland, Ohio, sits the JACK Casino. JACK Casino opened in 2012 and was Ohio’s first full-service casino. Located inside the historic ...
SkillsUSA is building the workforce of tomorrow
By Emma Peterson. How SkillsUSA is preparing the next generation of roofing and construction professionals through competitions and conferences. The phrase “labor shortage” is far from unfamiliar for anyone who has been around the roofing sector or the larger construction trade. In fact, reports indicate that 36% of roofing contractors ...
From medical sales to roof company owner
By Emma Peterson. Elliot Emann shares his roofing journey on the Stories from the Roof podcast. Through our Stories from the Roof podcast series, we get the chance to sit down with roofing professionals from across the industry to talk about their businesses and careers. And in a lot of ...
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