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Emma Peterson, Senior Content Developer
Using AI as a tool, not a definitive
By Emma Peterson. Trent Cotney breaks down where AI is useful; and where it can lead you into trouble. It seems like artificial intelligence (AI), specifically generative AI, is the only thing anyone is talking about these days. To learn more about its role in roofing and construction operations, ...
Why growth stalls — and how to fix it
By Emma Peterson. John Kenney discusses three common contractor challenges and how to build your business beyond them. John Kenney has been around the trades and construction industries for a bit. He has over 45 years of experience as a contractor and has become an invaluable resource to professionals in ...
Lo mejor de FRSA 2026
Por Emma Peterson, traducido por Jessica Bravo. Un vistazo a las conexiones, conversaciones y el sentido de comunidad que se vivieron en FRSA 2026. A principios de junio, Florida Roofing and Sheet Metal Association (FRSA) celebró su esperada Convención y Expo. Considerado el evento regional de roofing más grande ...
It’s time to Cut the Dust
By Emma Peterson. Learn how NFRC is working to protect roofers from harmful silica dust exposure. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth had the chance to sit down with Gary Walpole from National Federation of Roofing Contractors (NFRC) to discuss their Cut the Dust campaign. ...
Building showstopping hardscapes
By Emma Peterson. Learn how contractors can use Super-Krete products to build hardscapes that unite art with performance. Many people mistakenly treat hardscaping as an afterthought, seen as less complicated or maybe even less important than things like outdoor kitchens or pools. But what those people don’t realize is ...
Begin managing proactively with online training
By Emma Peterson. Learn how Cotney Consulting Group’s training elevates individuals, businesses and the industry as a whole. Having a properly trained team is one of the biggest factors in not only promoting individual growth but also long-term business success. But, in the busy world of roofing, it can ...
A quick look at roofing
By Emma Peterson. AskARoofer Minisodes offer listeners a quick glance into their roof health and make it easy to stay informed. Life moves fast, and it can be easy for things out-of-sight to fall out-of-mind. But in some cases, like with your roof, the “out-of-sight, out-of-mind,” mindset tends to exacerbate ...
A career built on learning
By Emma Peterson. Austin Philips shares how continual learning and embracing challenges helped him build his career at Kodiak Roofing and Waterproofing. In our Stories from the Roof podcast, we get to hear all of the incredible paths that led professionals to the roofing industry. And recently, we got to ...
Preserving the past and constructing for the future
By Emma Peterson. Why contractors are using the Dryvit Outsulation system for historic and heritage projects. Historic buildings are fundamental to preserving our cities’ culture and heritage. However, because of their age, they are often in need of renovations to make them structurally sound and safe for modern use. Historical ...
FRSA 2026 highlights
By Emma Peterson. A look at the connections, conversations and community at FRSA 2026. At the beginning of June, the Florida Roofing and Sheet Metal Association (FRSA) held their much-anticipated Convention and Expo. The biggest regional roofing show in the United States, the event saw hundreds of exhibitors and ...
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