Shining a light on outstanding products and partnerships

By Jenny Yu. 

Alliance Outdoor Lighting showcased their latest products and their team-focused culture at the 2025 Equip Expo. 

Alliance Outdoor Lighting drew steady attention at the 2025 Equip Expo in Louisville, Kentucky, as contractors stopped by to learn more about the company’s growing lineup of low voltage lighting solutions. Vincent Bowers, the company’s marketing manager, who has been with Alliance for 14 years, said the show offered strong opportunities to introduce attendees to the company’s technology and long-standing industry partnerships. 

Vincent spoke of Alliance’s partnership with Heritage, a family of companies that seeks to provide excellent service as a trusted partner of the top manufacturers in the industry. “We’ve been partners with Heritage brands since before Heritage acquired them, so we’ve grown with Heritage,” Vincent said. 

Alliance specializes in low-voltage lighting, producing solid brass fixtures available in aged brass and a premium black overcoat, along with an expanding line of transformers. The company’s technology offerings were a major draw at the booth. “We’ve got everything from simple, bare-bones products to products with all the bells and whistles,” Vincent explained. “We offer color-changing Bluetooth technology and Wi-Fi and Bluetooth transformers.” 

A major highlight at the show was Alliance’s BT system, which features tunable white and RGBW color changing capabilities. Vincent noted that users can dim, group lights and create preset themes for holidays or events. “If you have a party or have a special gathering, you can get a little fancy and change colors, whatever you want,” he said. 

Contractor response has been overwhelmingly positive. Many attendees were surprised by the simplicity of setup and app control. “They found it pretty neat that they could control everything from the app and that it's very easy to do,” Vincent shared. “We go through the setup to make sure the connectivity that works so that your customers are happy with the end result.”  

What truly sets the company apart, Vincent said, is its people. “We are a close-knit group,” he stated. “We've all grown together with the company, and I think that's translated to being passionate about what we do and making sure that we always value our partnerships.” 

Watch the full interview to learn more about Alliance Outdoor Lighting’s products and services.