Building stronger relationships and fostering professionalism

OCS Influencer John Kenney says the industry's future rests on a foundation of stronger relationships and heightened professionalism

Building strong relationships and elevating professionalism will be essential for success in 2025 and beyond as the industry continues to evolve. Professionals operate in a field that relies on trust, quality workmanship and collaborative problem-solving. By focusing on communication, education and ethical practices, industry members can foster a culture that benefits everyone — contractors, suppliers and clients.

One of the key strategies for improving relationships within the community is by embracing transparent and consistent communication. In a world increasingly driven by digital tools, professionals can leverage platforms such as project management software, instant messaging and cloud-based document sharing to keep stakeholders in the loop. Timely updates and clear directives minimize misunderstandings and delays, building trust among team members and clients. Effective communication ensures a seamless workflow and a higher quality outcome as more projects span multiple companies and disciplines — such as architects, subcontractors and material suppliers.

Education and training also play a critical role in fostering professionalism. The industry is known for its hands-on nature, but professionals can distinguish themselves by staying current with new technologies, safety protocols and best practices. In 2025, experts who pursue ongoing professional development — through certifications, workshops, webinars and associations — are more likely to attract quality clients and stand out in a competitive marketplace. Mentorship programs are another avenue for sharing knowledge: pairing seasoned veterans with new entrants builds continuity, transmits institutional wisdom and strengthens team cohesion. Such efforts elevate the entire industry's skill level and reputation.

Additionally, strong relationships depend on shared ethical standards and integrity. Professionals who uphold fair business practices — such as honest pricing, transparent contracts and accurate project timelines — build long-lasting trust with customers and partners. In an age where online reviews and social media can make or break a company's reputation, ethical conduct and genuine customer care are more valuable than ever. Associations and trade groups can support these efforts by establishing clear guidelines and holding members accountable to a code of ethics. By aligning personal values with professional standards, contractors, suppliers and other stakeholders can collaborate more effectively, reducing conflicts and building goodwill.

Collaboration is another critical element of fostering professionalism. Successful projects often require coordination between contractors, suppliers and other trades. Instead of viewing peers as competitors, professionals can forge strategic alliances or partnerships that expand capabilities. For example, a company specializing in pools might partner with a landscaper, allowing both entities to offer a more comprehensive package to customers. Collaboration not only benefits clients but also strengthens networking opportunities within the industry. Professionals can tackle larger, more complex projects by sharing resources and expertise, improving their collective reputation and market share.

Innovation and sustainability should also guide professional behavior in 2025. Clients increasingly value eco-friendly materials and energy-efficient solutions, so businesses that offer cutting-edge, sustainable options stand to gain a competitive edge. These advancements require ongoing education and cooperation among manufacturers, contractors and regulators. Working together to adopt environmentally responsible practices demonstrates a commitment to quality craftsmanship and community stewardship.

Finally, fostering professionalism and strong relationships means recognizing and celebrating successes. Industry awards, conferences and publications showcasing standout projects promote top performers' recognition and inspire others to adopt similar standards. Honoring excellent workmanship also motivates teams to uphold high-quality work, further elevating the reputation of the industry as a whole.

In closing, the industry's future rests on a foundation of stronger relationships and heightened professionalism. By emphasizing transparent communication, ongoing education, ethical standards, collaboration and a commitment to innovation, professionals can thrive in 2025. Such efforts create a ripple effect — improving client satisfaction, enhancing the industry's public image and paving the way for steady growth and continued success.