Lauren Siscon - Mapping the Digital Customer Journey

In this From the Ground Up™ episode, host Karol Weyman sits down with Lauren Siscon, vice president of digital for Heritage Pool and Landscape, to explore what a practical digital roadmap looks like for contractors, designers and service-based businesses in the pool and landscape industry. From websites and CRM systems to personalization, automation and customer data, this conversation breaks down how companies can create smoother client experiences while protecting the high-touch service that builds trust. Listeners will hear how outdoor living businesses can use digital tools to guide customers from inspiration to consultation to final project, avoid common software mistakes and identify simple, measurable steps toward stronger revenue, efficiency and customer satisfaction.

Listen to the podcast.