The Pool & Hot Tub Alliance (PHTA) is the world’s oldest and largest association representing swimming pool, spa and hot tub manufacturers, manufacturers’ agents, builders, designers, distributors, suppliers, installers, retailers and service technicians. For more than half a century, PHTA has been serving members and the public with critical industry knowledge that ranges from sound regulatory practice to industry trends and consumer attitudes. Since 1983, PHTA is the leading industry organization accredited by the American National Standards Institute recognized as a Standards Development Organization to promote and develop the nation’s standards for swimming pools and hot tubs. 

Mission statement 

The Pool & Hot Tub Alliance protects and advances the common interests of the industry by providing education, advocacy, standards development, research and market growth to increase our members’ professionalism, knowledge and profitability.

• Educate industry professionals: Offer education and resources for members to expand their businesses and
  achieve personal success.
• Advocate for the industry: Improve the business environment by advocating and promoting the benefits of the aquatics industry.
• Elevate to the highest standards: Create programs and practices to enable our members to reach their pinnacle.

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Become a member

PHTA is dedicated to the growth and development of its members' businesses and to the enjoyment and safety of pools, spas and hot tubs. PHTA is the unified voice of the pool and hot tub industry. When you become a member of PHTA, you also gain access to our affiliate organizations:

• California Pool and Spa Association
• The International Hot Tub Association
• Texas Pool and Spa Coalition
• Northeast Spa and Pool Association
• Pool and Hot Tub Council of Canada

Want to speak with a PHTA Membership Team Member? Contact Cheryl Claborn to learn more about the benefits of membership.

Become a member today.

Education and events

PHTA is committed to meeting the needs of the pool and hot tub professional by providing courses in-person at various locations, online and self-paced.

We are accredited by the International Accreditors for Continuing Education and Training (IACET) and offer IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard. IACET is recognized internationally as a standard development organization and accrediting body that promotes quality of continuing education and training.

PHTA and GENESIS® education programs are designed to provide you with timely, relevant and engaging expert advice and information on the industry and management issues you encounter daily. We offer a variety of delivery methods, from physical schools to on-demand training. Choose from 10 subject categories to find the courses most relevant to your needs.

Learn more about education and events.

Industry advocacy

PHTA is the industry's trusted voice in government. PHTA advocates on our membership behalf to federal, state and local governments on issues impacting their businesses.

Protecting your interests

PHTA constantly monitors legislative and regulatory issues that affect your business, but our continued success depends on you. Member input and financial support on what enhances or threatens businesses helps us chart an industry course for success.

Making a difference

PHTA works with legislators, regulators and local officials to provide feedback on proposed measures while working to ensure our industry is not subjected to any unfair regulations. PHTA also puts forward initiatives for consideration by government bodies that come from our members and improve our industry. Furthermore, PHTA works collaboratively with allied groups and coalitions to strengthen our position.

PHTA is the industry's trusted and powerful voice in government. On Capitol Hill and in front of state and local government entities, PHTA fights for pool and hot tub safety and our member interests, while opposing overly restrictive and unreasonable policies that could unnecessarily damage both member businesses and local economies. PHTA responds to a rapidly changing economic and regulatory environment and continues to evolve, not just to keep pace, but to march ahead of emerging trends and future challenges. Through government relations and standards development that become key components to state and local building codes, PHTA advances key legislation and regulation at the federal, state and local levels.

Sign up for PHTA government relations updates.

Get certified

As demand for pools, spas and hot tubs continues to grow, a consumer should look to hire a professional who has the skills and training needed to manage and maintain the complexities of building, installing, maintaining or servicing pools, spas or hot tubs. PHTA certification represents excellence in achievement and demonstrates proficiency in the pool and hot tub professional. Certified professionals have completed rigorous testing and are required to commit to ongoing professional development and recertification.  

Credential holders have a proven skillset and have shown a broad knowledge of their specialty. Certification reflects a deep personal commitment and a sense of accountability, inspiring credibility and confidence in the individual's professional knowledge. Research shows that certified professionals bring increased productivity and lower costs to a project.

Hiring PHTA certified individuals or investing in PHTA certification for your current employees can help your organization in many ways, including:

• Increase your staff satisfaction and retention
• Increase your staff competency level
• Build a strong, dedicated team committed to high standards of quality
• Promote ongoing enhancement of knowledge and skills
• Increase accuracy and productivity
• Improve efficiency and reduce cost

Learn more about getting certified.

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Learn more about PHTA by visiting their Coffee Shop Directory. Subscribe to PHTA's YouTube channel. Join PHTA today! Join PHTA & GENESIS at the MasterMind Summit!
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