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Jesse Sanchez, Writer
Roofing industry gets a talent boost from new training initiative
By Jesse Sanchez. This new roofing academy launches with the promise to ease hiring headaches for U.S. roofing firms. The U.S. roofing industry has long grappled with a shortage of skilled, entry-level talent. Now, one outsourcing firm is betting that a hands-on, one-month training academy could help close that gap, ...
Nature-inspired innovation: A bold move in roofing aesthetics
By Jesse Sanchez. Redefining roofing by blending high-performance engineering with nature-inspired colors that transform curb appeal into a lasting impression. For homeowners looking to elevate curb appeal without compromising performance, TAMKO Building Products is making a compelling case, not just through engineering but through color. The Missouri-based manufacturer is reshaping ...
Building bridges across industries
By Jesse Sanchez. Experts share how AI, collaboration and cross-industry connections are reshaping the future of roofing and paving consulting alike. In a conversation that blended technical insight with candid reflection, Vincent Ellison and James Santiago, RRO from Benchmark shared their perspectives on the state of roofing and paving consulting ...
Summit to spotlight service, strategy and innovation
By Jesse Sanchez. A high-level industry gathering filled with behind-the-scenes tours, informative panels and conversations that matter. From October 8–10, the 2025 Roof Service Summit will bring together top voices from across North America’s roofing industry for a focused, professional deep-dive into operations, sales, property management and service leadership. Held ...
Award-winning products, exceptional contractor support
By Jesse Sanchez. The shingle maker’s unwavering commitment to roofing professionals is giving contractors a competitive edge and earning top consumer honors. In an industry where reputation is built roof by roof, TAMKO Building Products is making its mark, not only with cutting-edge shingles, but with an unwavering focus on ...
Build better, lead smarter: Why roofing success starts at the top
By Jesse Sanchez. Revealing how strong, intentional leadership, not just relentless hustle, is the real key to sustainably scaling a successful roofing business. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Melissa Chapman, co-founder of The GLO Group, to dig into the real reasons ...
From fixing leaks to building loyalty: How service departments fuel roofing growth
By Jesse Sanchez. A focused approach to structure, processes and KPIs could take your service game to the next level. In this Roofing Road Trips® podcast, host Heidi J. Ellsworth sat down with Tracey Donels of Service First Solutions to explore the “how” of the structures, systems and scorecards that ...
A software fit for every roofer
By Jesse Sanchez. One contractor’s search for a truly all-in-one tool led to a surprising standout find. When Kim Baxter joined O’Hara’s Son Roofing (OSR), she was tasked with an ambitious goal: build a national service program nearly from scratch. But before she could do that, she had to tackle ...
Fluid-applied coatings: The future of roofing solutions
By Jesse Sanchez. With Storm Breaker™, BITEC shows how fluid-applied coatings give contractors a competitive edge by delivering reliable performance and responsive support that set them apart in a crowded market. Fluid-applied coatings continue to be a strategic offering, and according to Jon Feick, senior territory sales representative at BITEC®, ...
How one man turned experience into a coaching empire
By Jesse Sanchez. This former roofer’s journey is reshaping how the industry thinks about service departments. Tracey Donels, the founder of Service First Solutions, didn’t originally set out to become a coach. In fact, he thought he was launching a consulting firm. But after years of doing the hard work ...
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