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Heidi J. Ellsworth, President
Building better roofers part 1: How contractor programs elevate roofing standards
By Heidi J. Ellsworth. Part one of this three part seriese dives into how contractor programs are raising the roofing bar. Roofing is one of the most skill-dependent trades in construction. Every project is a reflection of workmanship and commitment to quality. To meet the growing expectations of customers and to ...
Strengthen your roofing expertise at the 2025 IIBEC Building Enclosure Symposium
By Heidi J. Ellsworth. Join colleagues and industry leaders this fall in St. Louis for two days dedicated to elevating roofing knowledge and building enclosure practices. The International Institute of Building Enclosure Consultants (IIBEC) invites roofing professionals to the 2025 Building Enclosure Symposium (BES) October 26–28 in St. Louis, Missouri. Hosted at ...
CertainTeed delivers training at the Business Building Workshop
By Heidi J. Ellsworth. Become a CertainTeed Master Contractor by attending this year's upcoming Business Building Workshop. In the roofing world, great workmanship is just part of the story — growing a thriving business demands strategy, leadership and a network of support. That’s where CertainTeed's Business Building Workshops come in. These signature, ...
NRCA September highlights: Mental health, workforce, education and advocacy
By Heidi J. Ellsworth. Learn more about what the NRCA has been up to and all of the resources available to you. In recent communications from McKay Daniels, CEO of National Roofing Contractors Association (NRCA) he reported that September was a very busy month. The NRCA made progress across key ...
Proactive pavement management for long-term performance
By Heidi J. Ellsworth. Elise Schmidt and Troy Kaiser will share proven pavement management strategies for facility leaders. As infrastructure continues to face increasing demands from traffic loads and environmental conditions, maintaining pavement performance has become a top priority for facility managers. For roofing contractors, it is good to understand all parts ...
Building for the future: Redefining resilient roofing
By Heidi J. Ellsworth. Jennifer Stephan to present at NFMT Remix on roofing system durability and longevity. The roofing industry continues to evolve as designers, contractors and manufacturers focus on resilience, sustainability and performance. At the upcoming FacilitiesNet NFMT Remix, attendees will have the opportunity to deepen their understanding of what it ...
A new community for outdoor living professionals
By Dani Sheehan. Discover authentic conversations, valuable education and a thriving community that connects professionals shaping the outdoor spaces we enjoy every day. The outdoor living industry is growing, evolving and connecting like never before – and now there’s a podcast dedicated to exploring it all. From the Ground Up ...
Top September articles: Taking care of the industry's future
By Emma Peterson. From mental health care to workforce development and economic outlooks, this month we’ve been talking a lot about the future of roofing. Our Coffee Shops crew has been busy this month, publishing more than 200 articles across RoofersCoffeeShop, MetalCoffeeShop and CoatingsCoffeeShop! It can be hard to keep ...
Navigating an unpredictable market
By Emma Peterson. Learn how roofers can overcome uncertainty by selling proactive, performance roofing solutions. If 2025 has proven anything, it has proven to be unpredictable. From tariffs to immigration and beyond, the one word everyone is using to describe the industry and market is unpredictable. But even through ...
Learn how FCS simplifies budgeting in upcoming webinar
By Heidi J. Ellsworth. Register for this free webinar and learn how to translate scattered inspection notes into clear financial plans that align with client goals and timelines. FCS Roofing Software and Jobba Trade Technologies invite roofing professionals to the next session in the FCS Lifecycle Webinar Series focused on budgeting. This ...
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