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Heidi J. Ellsworth, President
Toasting a decade of excellence at the 2026 NWIR Days!
By Emma Peterson. Honor the past, celebrate the present and get ready for the future at this year’s NWIR conference! Originally conceived in 2014, but officially founded in 2016, the National Women in Roofing (NWIR)'s goal has always been to support the women “breaking by pursuing a variety ...
Roofing Alliance momentum: Building the future of roofing one milestone at a time
By Heidi J. Ellsworth. Celebrating momentum and building the future of roofing together. The Roofing Alliance continues to play a transformative role in shaping the future of the roofing industry. This fall has brought an extraordinary wave of progress as education, research, philanthropy and leadership development converge to create ...
A sport court contractor’s guide to smarter evaluation, long-term planning and USTA grant success
By Heidi J. Ellsworth. Information shared at the 2025 American Sports Builders Association (ASBA) Technical Meeting offers a practical roadmap for contractors working with aging court infrastructure. While attending the American Sports Builders Association (ASBA) Technical Meeting, CoatingsCoffeeShop™ was able to attend several classes. We want to take the opportunity to share ...
The RCMA Spring Meeting is around the corner
By Heidi J. Ellsworth. With education sessions, networking events and more, this meeting is a must attend for contractors around the industry. The Roofing Coatings Manufacturers Association (RCMA) Spring Meeting is where roof coatings move from a product conversation to a business strategy. Held on Monday January 19, 2026 at the ...
Nominate a veteran for a new roof!
By Emma Peterson. QXO for Veterans is looking to replace the roof of 13 veterans or veteran organizations around North America at no cost. For seven years now, QXO has run an initiative to support veterans called QXO for Veterans (previously known as Beacon of Hope). In that time, ...
Building better roofers part 3: Why contractor programs drive growth and stability
By Heidi J. Ellsworth. Contractor programs power the future of the industry. Strong roofing companies know that success depends on people and process. The most reliable way to build a sustainable business is through consistent training and education that keeps teams skilled and motivated. Contractor programs have become the foundation ...
Building better roofers part 2: The business edge of certification
By Heidi J. Ellsworth. How contractor programs help you stand out in a crowded market. The roofing industry is more competitive than ever, with contractors vying for attention in crowded markets. For many, certification is becoming the deciding factor that separates strong businesses from the rest. A recognized contractor program is ...
Seconds count: Why Western States roofers should become a member for safety
By Heidi J. Ellsworth. Safety must be a constant priority. WSRCA provides all the resources you need to create a safer job site and a stronger team. Roofing is a profession built on skill, strength and precision. Yet the most powerful tool we have is one we often overlook. It is time. ...
Year-end savings with Section 179
By Heidi J. Ellsworth. Learn how roofing contractors and sheet metal shops can use Section 179 to invest in equipment before the end of the year. As we approach the end of 2025, many roofing contractors and sheet metal shops are reviewing budgets, planning for next year and looking for ...
Bridging the gap between generations: IIBEC webinar helps roofing and building professionals strengthen communication across ages
Join IIBEC for a dynamic webinar exploring practical strategies to strengthen collaboration between generations in the workplace. The workplace is changing fast, and the roofing and building enclosure industry is no exception. Today, project teams often include professionals from four different generations working side by side. Each group brings unique strengths, ...
UP TO THE MINUTE
