Emma Peterson, Senior Content Developer
Delivering what homeowners are looking for
By Emma Peterson. Learn how IKO connects homeowners to the products and professionals needed to make their home renovation dreams a reality. Even as the industry experiences uncertainties, there remains a rising trend of homeowners investing in home renovations and improvements. In this episode of Roofing Road Trips®, Jack Gottesman from IKO ...
MetalVue then and now
By Emma Peterson. Learn about how MetalVue has grown and changed since its inception with the integration of things like Roofing Passport. Sherwin-Williams developed their MetalVue program with the goal of helping manufacturers and contractors sell more metal roofs to home and building owners. Over the years since its original ...
Finish strong with Tremco
By Emma Peterson. Explore the different Dryvit® specialty finishes that unite powerful performance with stunning aesthetics. Looking for a way to finish a project with style? Look no further than Tremco’s Dryvit® specialty finishes! The 100% acrylic-based finishes bring natural elegance together with powerful technology. Their DPR (Dirt Pick-up Resistant) technology will ...
Finish strong with Tremco
By Emma Peterson. Explore the different Dryvit® specialty finishes that unite powerful performance with stunning aesthetics. Looking for a way to finish a project with style? Look no further than Tremco’s Dryvit® specialty finishes! The 100% acrylic-based finishes bring natural elegance together with powerful technology. Their DPR (Dirt Pick-up Resistant) technology will ...
Project profile: Hotel Polaris
By Emma Peterson. Roofing a unique, aviation-themed hotel to withstand Rocky Mountain weather and winds. Tucked into the shadow of Pikes Peak, the highest summit of the southern front range of the Rocky Mountains, sits Hotel Polaris, owned by the Provident Resources Group. This hotel was designed to showcase the beautiful area ...
Get the most out of the MCA Summer Meeting!
By Emma Peterson. Check out our at-a-glance guide to the Metal Construction Association’s 2025 Summer Meeting! You are invited to the Metal Construction Association (MCA)’s 2025 Summer Meeting. Hosted at the Hilton in Rosemont, Illinois from June 10-11, 2025. This is a must-attend event for anyone in the metal construction industry. The ...
Licensing and certification in the roofing industry
By Emma Peterson. When hiring a contractor, you want to make sure they are qualified and reliable. Learn how certifications and licenses help you pick the right roofer for your project. In a new episode of the AskARoofer Podcast, host Lauren White got the chance to talk to Travis Jones. Travis is ...
More than just hot air
By Emma Peterson. Learn about the importance of ventilation and how Attic Breeze’s products can maximize roofing system performance. In a new episode of Roofing Road Trips®, Karen Edwards sat down with Chad Paris, the senior VP of sales and marketing with Attic Breeze. Chad shared a bit about the ...
Treating the source, not just the symptom
By Emma Peterson. Snow retention not only protects your property from damages, but it also protects you from lawsuits. Put simply, snow retention is about controlling and managing the snowpack that naturally builds up on a roof in regions that experience lots of snowfall in the winter. This is important because every ...
More than just measurements
By Emma Peterson. Learn how EagleView not only helps contractors measure roofs but also supports their larger communities. In the roofing world, EagleView is well known for its cutting-edge measurement technology. But EagleView is far from a one-trick pony, as there are a variety of different ways their imagery and data are ...











