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Emma Peterson, Senior Content Developer
The secret to selling internationally
By Emma Peterson. Learn about some of the unique challenges Giovanny Pazimino faces as an international Sherwin-Williams regional manager. One of the cool things about roofing is that you can tell a lot about the environment and region it is located in based on its design. For example, some ...
Don’t let the dark put a damper on your game
By Emma Peterson. Golf might be commonly thought of as a weekend morning game, but, with the right lights, playing at night is a fun experience that shouldn't be missed! If you follow golf, you’ve heard of the Match, which is a fun event that teams up professional golfers and ...
Project profile: West Park Police and Fire Memorial
By Emma Peterson. Learn how Kichler Lighting is helping a community remember and honor their heroes. Just west of downtown Cleveland, Ohio sits the West Park neighborhood. This vibrant area is known for its quiet, green spaces and family friendly atmosphere. It is also known for being an enclave for ...
Creating a backyard oasis
By Emma Peterson. Learn some of the ways that hardscaping can be used to transform outdoor spaces into an extension of a home. For many homeowners, their backyard is their oasis. It’s the space where they can relax and enjoy the outdoors. But making the perfect oasis is often a ...
Project profile: Novus Apartments at Sky Ridge
By Emma Peterson. Learn how Keystone Hardscape’s CityStone™ pavers elevated this rooftop terrace. Located in Lone Tree, Colorado, which is a suburb of Denver, the Novus Apartments offers its residents a community adorned with deluxe amenities and refined finishes. This upscale apartment complex boasts one- and two-bedroom layouts with built-in ...
Beyond the roof: LP’s loyalty program helps contractors expand into the siding sector
By Emma Peterson. Boost your revenue, lead generation and marketing tools with LP’s free Remodelers Edge™ program. Because the contracting space is highly competitive, it’s key for roofing professionals to find smart ways to grow their businesses and stand out from the crowd. Recently, Bella Peralta of LP Building Solutions ...
Build a stronger roof with SureTite Cleats
By Emma Peterson. Learn how Carlisle’s SynTec Systems SureTite™ Cleats can help you design a higher performance metal edge system. Over the years, research from leading organizations like RICOWI, Texas Tech and Factory Mutual (FM) have found that “60% of the roof failures were due to compromised metal edge systems.” ...
No tape measure needed for these metal bending products!
By Emma Peterson. Make your metal bending more efficient with Tapco’s innovative and powerful brakes and accessories. At the 2025 International Builders Show, we got the incredible opportunity to talk to Adam Clark, a Westlake Royal Building Products' product manager, and watch him demonstrate how to use one of ...
Giving back one shingle at a time
By Emma Peterson. Learn about how the National Women in Roofing Oregon council brought the industry together to support Big Star Ranch – and each other! 15 miles south of Oregon City, near the Mount Hood National Forest, sits Big Star Ranch in Molalla, Oregon. The ranch, run by Barbara ...
Exploring roofing at the Oregon Museum of Science and Industry!
By Emma Peterson. From an interactive cool roofing exhibit to solar panels on the roof, OMSI is teaching about sustainable development by example. If you grew up in the Portland, Oregon metro area, the odds are pretty high that you took a field trip to the Oregon Museum of Science ...
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