Emma Peterson, Senior Content Developer
Mentoring and connecting students to the roofing industry
By Emma Peterson. Mentorship through the annual Student Competition is leading the next generation into the industry. Each year, the Roofing Alliance hosts the Construction Management Student Competition for undergraduates enrolled in college. This event connects students with the roofing world and gives them opportunities to network and learn about ...
Stepping up to the challenge
By Emma Peterson. This roofing company gave a member of their community the best Christmas present she could’ve asked for; a long awaited reroof. David Barnett of Barnett Roofing knew as soon as he heard Lois’ story that he wanted to help. Lois, a widow in Knoxville, Tennessee was looking ...
Keep up to date with Mule-Hide Messenger
By Emma Peterson. In a constantly innovating industry, stay in-the-know with this interactive email communication series. It’s time for a special delivery! Mule-Hide Products, located in Beloit, Wisconsin, is the industry’s premier provider of low-slope products, with distribution across the United States and areas of Canada. By providing ...
5 coatings products to look out for
By Emma Peterson. From a new bleed blocker to three more basecoat options, learn about the new developments coming from Kool Seal and UNIFLEX! In season 6, episode 17 of Roofing Road Trips®, Chris Underwood and Jamie Atkins from Sherwin-Williams Roofing Solutions joined Heidi J. Ellsworth to talk about new ...
What’s next for IKO
By Emma Peterson. Check out the exciting marketing strategies, product releases and industry growth that IKO has planned for the rest of 2024! Back at the 2024 International Roofing Expo (IRE), Heidi J. Ellsworth got the chance to sit down and chat with Jack Gottesman from IKO Industries about their ...
Try your hand with a new debris management tool
By Emma Peterson. Ease your way into a new way of debris management with this simple rental program! Investing in new technology and tools can be financially-burdensome and may also feel a bit like a gamble — there’s always a little voice in your head wondering if it might not ...
Meet two of SPRI’s 2024 initiatives — DORA and OMNI
By Emma Peterson. Learn how these resources open doors and connect contractors in the single-ply roofing sector. In season 6, episode 14 of Roofing Road Trips®, Heidi J. Ellsworth met with Scott Carpenter from Single Ply Roofing Institute (SPRI). Scott is the current president of SPRI and just celebrated ...
Streamline your way to success
By Emma Peterson. Learn about how Roofle is revolutionizing the industry by providing a hassle-free financing solution for contractors! In Season 5, Episode 90 of Roofing Road Trips®, Justus Knights spoke with Heidi J. Ellsworth about the advancements Roofle is making with the new RoofQuote Pro V 2.0 portal. Justus ...
Get Google to work for you
By Emma Peterson. By creating a strong Google Business Profile, you can build a stronger business. In a recent Read, Listen WatchRead, Listen Watch® (RLW) webinar, Karen Edwards hosts Danny Braught from LMH Agency to discuss the advantages of utilizing Google platforms to elevate your business. Danny is an ...
4 contractors who are paying it forward roof by roof
By Emma Peterson. All over the U.S., roofers are showing up for their communities and keeping them safe under new roofs. A roof is crucial to homeowner safety, but it’s a huge investment that is beyond the reach of many. As people across the country struggle with everything from ...
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