Emma Peterson, Senior Content Developer
Looking back in order to move forward
By Emma Peterson. From color to creation, learn some of the trends from 2023 that made it into the new year with us. In a MetalTalk™ from right before the new year, Heidi J. Ellsworth sat down with a panel of experts to talk about the top moments for the ...
Elite Roofing is the May R-Club Roofer of the Month!
By Emma Peterson. This is not a cookie cutter contracting company, and that’s how they found success. RoofersCoffeeShop® is proud to announce that our May 2024 R-Club Roofer of the Monthis Elite Roofing! To celebrate, Megan Ellsworth interviewed Elite’s owner, Albert Torrella, for this Roofer of the Month podcast episode. ...
Meet the Equipter 7000!
By Emma Peterson. Check out the new tools that are making working on the job easier and more efficient! Back in March 2024, Megan Ellsworth got the chance to meet up with Dave Beiler while at the International Roofing Expo (IRE). Dave works with Equipter, which was founded by Dave’s ...
Elite Roofing is the May R-Club Roofer of the Month!
By Emma Peterson. This is not a cookie cutter contracting company, and that’s how they found success. RoofersCoffeeShop® is proud to announce that our May 2024 R-Club Roofer of the Monthis Elite Roofing! To celebrate, Megan Ellsworth interviewed Elite’s owner, Albert Torrella, for this Roofer of the Month podcast episode. ...
Building your customer base by being “The Professional”
By Emma Peterson. Using contractor software can make your business run smoother and give your customers a better experience to share about. In Roofing Road Trips® Season 5, Episode 71, Heidi J. Ellsworth welcomed Evan Klaus to talk about Leap and how they can help business owners be “The Professional.” ...
Take the first steps to entering the industry!
By Emma Peterson. Apply for the TARC scholarship program before May 15 to help prepare for your future as a contractor! Since 1965, the Tennessee Association of Roofing Contractors (TARC) has strived to foster a high standard for contractors and manufacturers across the state by facilitating continuing education and special ...
Get ready for the 64th annual CRCA conference!
By Emma Peterson. Save your spot for this engaging and educational event happening in May 2024! The Canadian Roofing Contractor Association (CRCA) has been the voice for the Canadian roofing industry since 1960 and promotes collaboration within the industry from coast to coast. Their mission is to lead the Canadian ...
The power of automation in the sales process
By Emma Peterson. Learn how automated property data makes your sales process more efficient and effective. When Heidi J. Ellsworth was at the 2023 Florida Roofing and Sheet Metal Association (FRSA) expo, she hosted Rob Soper from EagleView and Tom Basch from Leap on the RCS sound stage for ...
Finding success in yourself
By Emma Peterson. Follow Michelle Boykin’s story to learn how she joined the industry and found success. Meet Michelle Boykin, the chief operating officer at Rackley Roofing Company. She’s been in the industry for over 15 years and has served as the chair of National Women in Roofing and ...
3 milestones for a successful roof project
By Emma Peterson. Risk management is crucial across all stages of a roofing project, but it can be intimidating. Here are three milestones in the project where you should pause and assess. In a RoofersCoffeeShop® RLW® webinar, Jon Belnap from IB Roof Systems explained his experience with risk management ...












