Emma Peterson, Senior Content Developer
Living life on the edge
By Emma Peterson. Edge metal is the key to building a safe and secure roofing system. Learn why it’s so important and how to pick the right product for your job. In this RLW webinar, Heidi J. Ellsworth hosted Nick Musel and Hank Booney of Mule-Hide Products to talk about ...
Presenting opportunities to a fresh path forward
By Emma Peterson. From new colors to a network of support, Sherwin-Williams is pushing the industry into a more vibrant future. Over the years, Sherwin-Williams has become a household name for their work in the paint industry and has expanded to include coil coatings, and they’re not slowing down anytime ...
Designed for contractors on the job
By Emma Peterson. Learn how Malco Tools are built for efficiency, quality and real-world adaptability. While at the 2024 International Roofing Expo (IRE), RoofersCoffeeShop® crew member Lauren White stopped by the Malco booth to talk to John Olson. John, who is Malco’s learning and product training manager, explained a highlight ...
The power of a profile manipulator
By Emma Peterson. Improve safety and efficiency with the right tool, and the training to back it up. In this MetalTalk™, Karen Edwards spoke to Chad Rowe, Ken McLauchlan and Stephen Gosk from MetalForming about 2024 fabrication technology. One of the major pieces of machinery they discussed was profile ...
One virtual step forward, one leap for digital sales
By Emma Peterson. Learn how Roofle is pushing the industry forward and improving the digital sales process for contractors and their customers. While at the 2024 International Roofing Expo (IRE), Karen Edwards hosted Travis Harvego and Mike Goldenstein from Roofle at the RoofersCoffeeShop® soundstage. Travis is the company’s CEO, ...
Understanding the science of sales
By Emma Peterson. How Rilla’s speech analytic software can help everyone in your company become a top salesperson. While at the 2024 International Roofing Expo (IRE), The Coffee Shops crew member Karen Edwards hosted Sebastian Jimenez of Rilla at the Roofers Coffee Shop Sound Stage. The two spoke about how ...
The basics of metal terminology
By Emma Peterson. As metal roofing and siding becomes more popular in neighborhoods, learn what some of the common terms are. In this AskARoofer Podcast episode, Lauren White and Megan Ellsworth sat down with a team from BlueScope to understand the intricacies of metal panels and get the scoop on ...
Tracing the rise of PVC in the market
By Emma Peterson. As PVC rises in market share, it’s important to understand why it’s so popular. In Season 6, Episode 2 of Roofing Road Trips®, Heidi J. Ellsworth spoke to Lane Reed and Tony Vieira of Mule-Hide Products about PVC membranes. This is a type of single-ply membrane ...
Keeping a finger on the pulse of the industry
By Emma Peterson. In a competitive field, learn how RESISTO sets themselves apart from the crowd. Standing out in the construction industry can be difficult given the number of competitors on the market. But RESISTO, a division of SOPREMA, has held their place since the 1990s. In this episode of ...
Test your mettle!
By Emma Peterson. Get ready for the 2024 Metal Building Student Design Competition. For over 60 years, the Metal Building Manufacturers Association (MBMA) has served as a voice and advocate for the metal building systems industry by leading in research, code establishment and education. A metal building system is ...
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