Emma Peterson, Senior Content Developer
Finding the path to roofing
By Emma Peterson. You do not choose the roofing industry; the industry chooses you! Recently, The Coffee Shops’ crew members Karen Edwards and Megan Ellsworth had the opportunity to be interviewed about their journeys in the roofing industry. Karen didn’t plan on working in the industry. She shared in her ...
Manufacturer-made versus shop-fabricated edge metal
By Emma Peterson. Learn how to save yourself time and money when getting edge metal for your next project. Edge metal is one of the key components of any low slope roofing design. This is a system that covers and secures the membrane to the perimeter of the building ...
Coming through the window to open the door for others
By Emma Peterson. Hear about Susi Lee Masset Batista’s journey into roofing and how that has led to her work helping others through LIRA. Susanna (Susi) Lee Massey Batista has had to fight through countless challenges and closed doors to get to where she is today. One of twelve children, ...
It’s time to re-evaluate your marketing strategy
By Emma Peterson. With Gen Z representing 40% of all global consumers, it’s time to design marketing campaigns that account for their perspectives. A recent report by Redfin tracked homeownership trends across generations between 2022 and 2023. The report found that, while Millennials and Generation X saw rises in homeownership, ...
Building a blueprint for surviving the storm
By Emma Peterson. When it comes to designing a secure and strong roof to face extreme weather, it all starts with the right materials. In this Metal Talk webinar, Karen Edwards hosted Cody Raymond and Lindsey Riddle of Westlake Royal Roofing Solutions to discuss the rise in extreme weather ...
Deciding the next step for your metal shop
By Emma Peterson. Looking to expand your business’s metal fabrication capabilities? Industry experts share their thoughts on how to invest wisely. Metal roofing and building materials have been on the rise and they’re definitely here to stay. As the popularity of metal in the construction industry has risen, there ...
Elevating roofers’ expertise with educational seminars
By Emma Peterson. How TRA Snow & Sun is setting contractors up for success with free seminars! Being able to continually learn is a crucial factor in staying relevant and competitive in the roofing industry. In a recent interview, Dani Sheehan got to talk to Mindy Dahlquist from TRA Snow ...
A voice for the industry
By Emma Peterson. How IIBEC is supporting the industry by signing coalition letters in support of building codes. The International Institute of Building Enclosure Consultants (IIBEC)’s goal is to advocate for professionals in roofing, waterproofing and exterior wall specification/design around the world. Recently, one of the ways they have pursued ...
Beauty and strength: The best of both worlds
By Emma Peterson. You can change your paint, you can change your coating, but you will always find your way back to Sherwin-Williams, especially with their Emulate line. Meet Emulate™ Metal — Sherwin-Williams Coil Coating’s collection of metal coatings for product and design professionals. This innovative line brings together the ...
A pathway into the industry
By Emma Peterson. Hear about a modern apprenticeship and how it’s helping people find their place in the roofing industry. Apprenticeships have a long history, beginning in the Middle Ages with artisan and merchant guilds. As the working world shifted in the industrial revolution, so did apprenticeships. But through it ...
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