Plazas & Public Spaces
Marketing Insights for Exterior Pros
In this From the Ground Up™ episode, Karol Weyman sits down with Rob Murray of Intrigue Media to discuss insights from 2025’s shifting digital marketing landscape, from the rise of AI tools like ChatGPT to trends in sustainability and the evolving role of Google Ads. Home improvement pros will love ...
Growing Greener Communities
In this From the Ground Up™ episode, Karol Weyman sits down with Cindy Code, a leading voice in the green industry, to explore their journey, from early beginnings to becoming a trusted advocate for healthier outdoor spaces. The conversation dives into the evolution of the green industry, the founding of ...
Contracts, Safety and Compliance: What Contractors Face Today
In this From the Ground Up™ episode, Karol Weyman sits down with Trent Cotney of Adams and Reese to dive into some of the biggest issues shaping today’s contracting businesses. From navigating vegetation and plant management contracts to staying compliant with OSHA heat illness regulations, the conversation covers real challenges ...
ELEVATE 2025
Join us November 2 – 5, 2025 in Phoenix, Arizona! ELEVATE is the landscape industry's premier event. Whether you're scaling your team, refining your operations, or exploring new markets, ELEVATE offers the insights to help you and your team succeed. Moving to a different city each year – from the East Coast ...
Rachel Mohorn and Brittainy Klein - Heritage’s Commitment to the Outdoor Trades
In this episode of From the Ground Up™, host Karol Weyman sits down with Rachel Mohorn and Brittainy Klein from the Heritage Family of Companies—Premier Sponsor of outdoorcoffeeshop.com—to talk about what it means to lead, support and innovate in the outdoor construction space. Rachel and Brittainy share their perspectives on ...
Welcome to From the Ground Up - The Next Big Thing in Outdoor Living
Welcome to the premiere episode of From the Ground Up™, the official podcast of OutdoorCoffeeShop™, where we dig into the trends, tools and transformations shaping the outdoor living construction industry. In this kickoff episode, co-hosts Heidi J. Ellsworth and Karol Weyman share the story behind OutdoorCoffeeShop.com and how this digital ...
aerMist introduces innovative misting calculator to help shoppers find the perfect cooling solution
Tech-driven outdoor cooling company uses smart tools and intuitive design to modernize how consumers choose and use misting systems. Tech-savvy homeowners and outdoor enthusiasts now have a smarter way to beat the summer heat. Family-founded misting company aerMist, creator of an innovative technology that helps homeowners and restaurant owners reclaim outdoor ...
Designing Palm Springs
By Emma Peterson. Dive into the history behind some of the classic and sophisticated desert landscapes that make Palm Springs, California iconic. When you think of California, you probably think of Hollywood glitz and glam. And nothing is more iconic of this elegant and sophisticated aesthetic than Palm Springs. But ...
Designing public spaces for the people
By Dani Sheehan. Learn how community-driven design is reshaping our shared outdoors across the country. Public spaces are so much more than parks and plazas for people to gather – they are mirrors of our societal values, stories and aspirations. As cities grow and evolve, the spaces where we gather ...
Transforming a historical plaza
By Emma Peterson. The team at Quikrete showcased their skills by giving a historical meeting space a makeover for modern use. Working on a project that centers around an iconic, historical landmark can be a little bit stressful. It’s important for the professionals involved to be able to make ...
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