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Expert Conversations
How contractors are supporting families through partnership with Ronald McDonald House
By Dani Sheehan. See how you can donate time, skills or resources to support an incredible cause. Our industry is built on protecting what matters most, and roofing contractors across the country are finding a deeper purpose through their work with Ronald McDonald House. In a recent episode of Contractor ...
The importance of thinking outside the box
By Emma Peterson. Solve business issues with innovative management strategies like fractional executive placement. In 2024, Forbes Business Review contributor James Nelson wrote, “In a world that often seems saturated with industries and players, it might seem hard to stand out from the rest. While building an A level team ...
Why choosing the right fastener matters
By Jenny Yu. One contractor explains why K9 Fasteners is their choice for building safer, longer-lasting outdoor structures. Fasteners may be small components, but their impact on long-term performance is anything but minor. In a recent episode of From the Ground Up™, host Karol Weyman sat down with Mark ...
The post-winter protection playbook
By Jesse Sanchez. An upcoming OutdoorTalk™ will provide contractors with a practical, field-ready approach to restoring and protecting outdoor masonry after winter. In an upcoming OutdoorTalk™, Karol Weyman sits down with Scott Higginbotham of Stain-Proof by Dry-Treat to examine how winter conditions impact masonry surfaces and what contractors can do ...
Championing unified outdoor trades
By Jesse Sanchez. Leaders discuss growth and culture, technology and community as OutdoorCoffeeShop™ brings outdoor industry professionals together. Heritage Professional Products Group joined the launch of OutdoorCoffeeShop™ as a premier sponsor with a focus on connection across the outdoor trades. During the debut episode of From the Ground Up™, ...
Building an online home for the outdoor industry
By Emma Peterson. Rachel Mohorn and Brittainy Klein discuss the importance of meeting contractors where they are – and the role of a digital space in that. For the first ever episode of OutdoorTalk™, Karol Weyman sat down with Brittainy Klein and Rachel Mohorn to discuss how a connected ...
Rethinking weather safety for outdoor jobsites
By Jesse Sanchez. Learn how new weather intelligence tools are helping contractors better assess heat and lightning risks before conditions become dangerous. Weather can shift quickly on an outdoor jobsite, forcing contractors to make immediate decisions that affect both worker safety and project schedules. When crews are exposed to lightning, ...
A new safety frontier
By Emma Peterson. Denver Riggleman dives into how AI can be a lifesaving tool — and why improper use could expose sensitive business data. When we talk about AI, most conversations focus on the type of business management tasks it can manage. What is often overlooked is how AI ...
Legal clarity = business stability
By Emma Peterson. Navigating a legal landscape that is growing more complex every day. In a new episode of From the Ground Up™, Karol Weyman got the chance to chat with John Kenney about navigating the legal world as a contractor. John is the CEO of Cotney Consulting Group ...
Navigating a new world of technology
By Emma Peterson. Kevin Fox dives into the new world AI has heralded in and how we can use this tool effectively in business settings. From social media trends and Superbowl ads, AI has become a part of our everyday life, for better or worse. The roofing world is no ...
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