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Expert Conversations
Maximize weather safety measures with predictive tools
By The Coffee Shops™. Stop relying on old wives’ tales and guess work when it comes to dangerous weather; proprietary AI forecast tools are here to give the time you’ve always needed to make the right weather decisions. In an episode of From the Ground Up™, host Karol Weyman sat down ...
The legal side of the outdoor industry
By Emma Peterson. Learn how a simple documentation system can save you a huge legal headache down the line. Across the outdoor industry, whether you work on landscaping design, pool maintenance or some other area outside, there is one consistent challenge – navigating the legal side of operating a business. ...
The key to waterproofing success: The right partner
By Emma Peterson. Discover how coordinating with knowledgeable manufacturers and field experts can help ensure projects are completed correctly. Recently, Karol Weyman had the opportunity to host Jeff Snyder, a territory manager and waterproofing expert from Tremco CPG, for an episode of From the Ground Up™. Jeff and Karol’s conversation ...
All paths lead to innovation
By Jesse Sanchez. AquaStar’s vertically integrated approach combines industry experience, safety expertise and field feedback to solve challenges for pool professionals. AquaStar Pool Products has built its business around a straightforward idea: Listen to the professionals working in the field, identify their challenges and develop practical solutions. During this episode ...
Bringing pools, patios and hardscapes together
By Emma Peterson. This webinar explores the growing demand for integrated pool, patio and hardscape designs and the best practices that help ensure lasting performance. In a new OutdoorTalk™ on August 18, 2026 at 11 a.m. PT (2 p.m. ET), Karol Weyman hosts a panel of experts from Noble Tile ...
Build a stronger financial foundation
By Jesse Sanchez. Hurley Fox explains how accurate financial data, disciplined planning for cash flow and effective technology can help contractors grow profitably. Contractors may be skilled at delivering quality work, but sustainable growth also requires a clear understanding of where money enters, moves through and leaves a business. In ...
The importance of smart water management
By Emma Peterson. How modern water management technologies help contractors improve sustainability, save money and keep landscapes thriving. In a new episode of OutdoorTalk™, host Karol Weyman sits down with Luis Andrade of Heritage Landscape Supply Group to discuss the smart tools and strategies available to irrigations and landscape professionals. ...
The value of running a tight ship
By Emma Peterson. As regulations evolve, contractors who embrace systems and accountability are finding it easier to stay compliant and protect their operations. In a new From the Ground Up™ episode, Karol Weyman sat down with John Kenney, CEO of Cotney Consulting Group, to talk about the legal, safety and ...
Smarter pool equipment pads deliver lasting savings
By Jesse Sanchez. AquaStar’s Steve Barnes explains how thoughtful equipment pad design can improve efficiency, water quality and the homeowner experience. A well-designed pool equipment pad does more than organize pumps, filters, valves and other components. According to Steve Barnes, director of science and compliance for AquaStar Pool Products, the ...
Protecting outdoor concrete with the right product
By The Coffee Shops™. From freeze-thaw cycles and pool chemicals to vehicle traffic and UV exposure, outdoor concrete requires special care. Outdoor living spaces continue to grow in popularity, but the concrete surfaces that pave patios, pool decks, driveways and garages are exposed to constant environmental and performance challenges. In ...
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