The go-to brands for all things outdoors

By Jenny Yu.  

Heritage and Noble Tile leaders discuss product innovation, strategic growth and family-oriented culture. 

At the 2025 International Pool Spa Patio and Decking Expo in Las Vegas, Karol Weyman sat down with Dan Shevitski, territory manager for Heritage Pool Supply in Mohave County, and Shane Fry, director of Noble Tile Supply, to discuss how brands are preparing for a strong year ahead. 

Noble Tile, a pool industry distributor since 1987, was acquired by Heritage in 2021 as part of a move to expand its footprint across the United States. “The pool industry is always evolving, right? It’s an exciting future,” Shane shared. “We've got a lot of plans to build the brand, expand across the country, bring innovative products to the consumer and stay on top of the latest trends.” 

One trend Shane pointed to is the rise of consumers transforming backyard spaces into cohesive, indoor-outdoor designs. “We are constantly looking for new products, bringing them to market and just trying to create that outdoor environment that people can enjoy,” Shane said. “As a gathering space for families to spend time, it should be a fun environment.” 

Dan shared Shane’s enthusiasm when discussing what 2026 has in store for his territory. “The communities that I do sales in are growing rapidly,” he said. “We’ve taken on a lot of new customers, and it excites me.” 

Both leaders credited Heritage’s culture for fueling that excitement. “We just want to be seen as the go-to for everything outdoors,” Shane said. “We have great teams. We have great support at the top, and they make it fun. We look forward to a great 2026 and beyond.” 

Dan echoed the sentiment. “They’re bringing a lot of energy to the company, which excites me because I bring a lot of energy,” he said. “It’s fun to work with people that have the same kind of goals. Heritage is a great company to work with and very supportive. It's very family-oriented, which I really enjoy.” 

Watch the full webinar to learn more about what's next for Heritage and Noble Tile.