Mark your calendars: The 2026 Pool & Spa Show is coming!

By Emma Peterson.

Learn, network and explore at the show built by and for pool and spa professionals.  

The next Pool & Spa Show, hosted by the Northeast Spa & Pool Association (NESPA), will be held at the Atlantic City Convention Center from January 27-29, 2026. If you are a part of the pool and spa industry, this is the best way to start the new year! At the show you will have the opportunity to engage with decision makers and leaders from around the industry. There’s a lot happening at the show, so we’ve made a quick guide for those looking to attend and those interested in exhibiting in 2026!

Get the best experience as an attendee

The 2026 show is full of incredible opportunities to learn and grow your business.  

Training opportunities

Elevate your team’s skills at over 100 sessions at the 2026 show! Looking for a boost to your business? The show’s business courses offer tailored insights from industry experts to address your unique challenges and needs. For your technical team, there are courses at every level (from beginner to advanced) that will give each member of your team a customized learning path. After attending either type of session, you can expect to have actionable strategies that will help elevate your pool and spa business.

In addition to the classroom-style learning opportunities, there are also the interactive Training Wall and opportunities to attend in-person certification courses. Led by renowned experts, this is a great opportunity to immerse yourself in the industry, network and learn!

Fun events  

From the welcome party on the first day to the annual Heritage Cares Charity Concert, there are many opportunities to have fun with your fellow professionals. Tickets for these events sell fast, so make sure to keep up with the show news so you can get yours early!

Exhibitor hall

In between all the events and sessions you are attending, make sure you take some time to explore the exhibitor hall. This is your opportunity to explore hundreds of innovative products and services that can help you take your business to the next level in the new year. Check out the list of who exhibited in 2025 to get an idea of who might be there in 2026.

Find your place among the exhibitors

The Pool & Spa Show is a great opportunity for you to create a strong network with industry peers and customers in the energetic exhibit hall. This is your chance to shine a spotlight on your brand and connect face-to-face with customers that are charged up and ready to buy. In fact, a survey of attendees found that “78% of attendees make or influence buying decisions.”

This is a great opportunity to expand your customer base by interacting with pool and spa professionals who are actively looking for bright ideas and innovation. Additionally, you can expect to fast-track your sales cycle and solidify customer loyalty. As an exhibitor, you will get the following resources at the show:  

• Exhibit space  
• Nightly booth cleaning  
• Booth number identification on carpet  
• Unlimited exhibitor personnel badges  
• 8’ back drape, 3’ side drapes (linear booths only)  
• Booth identification sign (for linear booths)
• Online ordering for all show needs from space reservation to electric and furniture orders
• Low-cost room rates at resorts located just minutes from the Convention Center
• Complimentary shuttle service to and from show-partner hotels
• The opportunity to create a custom company profile that is posted online and on the show app
• A pre-show list of all pre-registered attendees to assist you with marketing
• A post-show complete attendee and exhibitor roster to help with follow-up

Make sure to sign up for updates and follow NESPA on Facebook to be the first to know the latest info about the 2026 show.