Know Your Niche

In this Contractor Outlook™, Heidi Ellsworth is joined by Eric Voyer from The Farnsworth Group to dive into the latest shifts in the building products market and their impact on contractors. Eric shares insights on how deep customer research is reshaping marketing strategies and product development for building product brands. This conversation will explore how manufacturers use data to anticipate market trends to stay ahead of the competition and the emerging trends in building products that contractors should be aware of.

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