Woollets® is a sustainable gardening company that produces wool pellets made from 100% renewable U.S. wool. Founded by women with a vision for a healthier planet, the company repurposes underutilized wool into an all-natural soil amendment and slow-release fertilizer. Woollets helps gardeners, growers and farmers improve soil health while reducing watering needs and reliance on peat moss and petroleum-based soil additives. The company sources wool from U.S. shepherds and heat-pelletizes the material into products designed for moisture retention, soil aeration and plant nutrition. Based in Wisconsin, Woollets focuses on sustainability, soil regeneration and environmentally responsible gardening solutions.

Visit our website.

LIVE From Cultivate 2026 with Woollets!

Heidi Ellsworth stopped by the Woollets booth live at Cultivate 2026 to catch up with the team and learn more about what they're seeing across the outdoor living and landscaping industries. As part of the Heritage Family of Companies, Woollets shared insights on current market trends, contractor opportunities and the products helping professionals deliver standout outdoor projects. The conversation highlights the value of industry events like Cultivate, where contractors can connect, discover new solutions and gain fresh perspectives to help grow their businesses.

Learn more about Woollets here.

Shop Woollets

Woollets^™ are an exciting new product for climate-conscious gardeners. Woollets^™ are:

• All natural, sustainable and renewable
• Replace non-sustainable peat in soil mixtures
• Replace petroleum based soil additives 
• Retain moisture, reducing watering needs by 25%
• Aerate the soil to give plant roots room to grow.
• Biodegrade completely in 6-12 months
• Average 9-0-2, with additional micronutrients
• Slug repellent
• Sourced humanely from U.S. shepherds 

Get some Woollets today!

Wholesale

Are you interested in purchasing Woollets, for your retail store?

We sell Pallets of 1# and 5# packages to retailers and bulk to growers, orchards and nurseries. We will work with you to get Woollets into your growing operation. Supersacs hold 1000 lbs of Woollets. Contact us to see what Woollets can do for you!

Inquire about wholesale today!

How to use Woollets

Today’s gardeners are looking for ways to produce beautiful plants and healthy food while reducing their carbon footprint. Woollets ™ Wool Pellets are the answer! Wool pellets are an amazing all-natural soil amendment and slow-release fertilizer meant to replace peat moss and petroleum-based hydrogels in your soil mix.

Woollets Wool Pellets are made from 100% renewable wool. Woollets Wool Pellets hold 30X their weight in water, slowly releasing it into your soil along with naturally occurring fertilizers and micronutrients. They break down over the course of a year aerating your soil as they decompose and become one with the earth.

Easy to use:

1 pellet for every inch of pot diameter. If you have a 3” pot, place 3 pellets around the perimeter, push them down into the root zone and cover with your growing medium. A 4” pot would use 4 pellets and so on. Water as needed and your plant is now fed for 6 months to a year. IF your pot diameter is over 10”, double the number of pellets due to the volume of soil. If planting an entirely new pot, use up to a 1/2 c. Woollets with 1 gallon of soil. See the guide to the right. For vegetables, plant your seeds with 1 pellet to help with germination. When planting “starts”, use 1 TBS per plant unless it’s a heavy feeder. In the case of heavy feeders (broccoli, cabbage, corn, cucumbers, squash, leafy greens and tomatoes) use 2 TBS.

Our trick with tomatoes is to place a TBS in the first hole with the roots, then lay the plant sideways and place another TBS along the stem. Cover the stem up. This will create a stronger, healthier root system. Pellets and shreds can be added when planting any outdoor vegetables and/or flower gardens. Mulching fleece can be added on top.

Start using Woollets today!

Latest Videos

Woollets® Video Playlist

To learn more about Woollets®, visit their Coffee Shop Directory. Subscribe to the Woollets® Youtube channel. LIVE From Cultivate 2026 with Woollets! Watch the interview. Woollets vs no Woollets experiment Why we created Woollets Why and How to use Woollets
View Video