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Jesse Sanchez, Writer
Fleece back membranes gain ground
By Jesse Sanchez. A trusted option in reroofing, fleece back membranes offer labor savings, added durability and versatility. In this episode of Roofing Road Trips®, host Karen Edwards sat down with MuleHide’s Anthony Vieira to unpack a topic that’s gaining traction across the roofing industry: fleece back membranes. The conversation ...
Showcasing innovation, efficiency and hands-on education
By Jesse Sanchez. World of Concrete promises new tech, hands-on demos and a focus on smarter building practices in 2026. As the 2026 World of Concrete approaches its January show in Las Vegas, event organizers are emphasizing one clear theme: smarter, faster, more efficient construction. With automation and workforce challenges ...
Raising the roof in the flat roofing game
By Jesse Sanchez. This durable, self-extinguishing membrane is changing expectations for roof performance and longevity. When it comes to commercial flat roofing, IB Roof Systems™’ PVC membranes are making noise. That’s because this roofing solution doesn’t just sit pretty under the sun; it actively resists fire, chemicals, ponding water and ...
A roofing innovation built from 20 years of friendship
By Jesse Sanchez. Two best friends traded a life of stunts and cameras for shingles and startups, leading to the creation of one of roofing’s most talked-about products. When Eric McIntosh left behind a decade-long career in film and television, he didn’t expect to end up on rooftops, let ...
The power of smart product selection
By Jesse Sanchez. Why roofers and building owners alike are turning to PVC for long-term performance. In the ever-evolving world of commercial roofing, one thing is becoming clear: PVC isn’t just trending; it’s dominating the conversation. And few companies have been in the PVC game longer or know it better, ...
How one roofer’s frustration sparked an industry shift
By Jesse Sanchez. Anchor Products founder took matters into his own hands and transformed rooftop safety. In this episode of Roofing Road Trips®, Anchor Products founder Joel Stanley sat down with Heidi J. Ellsworth in Grapevine, Texas, to share the story behind his 15-year mission to solve a stubborn problem ...
A skylight revolution
By Jesse Sanchez. With high-tech materials, all-season installation and sustainability at its core, VELUX Modular Skylights are raising the roof, literally. As the demand for smarter, greener buildings intensifies, contractors are discovering that skylights aren’t just cosmetic upgrades, they’re strategic assets. In this episode of Roofing Road Trips®, host Heidi ...
Ditch the flip books for interactive sales
By Jesse Sanchez. Roofing sales are going high-tech to help contractors ditch outdated strategies for personalized, immersive presentations that close deals faster. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Alan Davis, product manager at Ingage, to dissect a seismic shift in the roofing ...
The solar fan that sparked a roofing revolution
By Jesse Sanchez. How one overheated attic became the birthplace of a solution shaking up the roofing industry. A sweltering attic and a tech-savvy homeowner's frustration with his HVAC system were the unlikely catalysts behind Attic Breeze, a solar-powered ventilation company now redefining how Americans cool their homes. In this ...
How full-system metal packages are changing the game
By Jesse Sanchez. Manufacturers and distributors are racing to offer job-ready metal kits and reshape how contractors build. In this episode of MetalCast™, hosted by Heidi J. Ellsworth, a major industry shift came into focus: the growing demand for complete, prefabricated metal roofing and siding packages. According to Paul Trombitas ...
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