Jesse Sanchez, Writer
Wet roofs require careful safety and legal planning
By Jesse Sanchez. Rain can turn underlayment, roof decks and access points into serious hazards, making inspection, communication and documentation critical for roofing contractors. Rain is an unavoidable part of roofing, but the greater danger may come after the rain stops. Florida Roofing and Sheet Metal Contractors Association (FRSA) highlights ...
Top September articles: Business growth, customer readiness and industry trends
By Emma Peterson. September’s most popular articles explored ways contractors can improve operations, prepare customers and position their businesses for future success. September might be one of the last months to hit the pool or the barbeque, the outdoor industry doesn’t slow down just because the weather shifts. In fact, ...
Top September articles: Safety, business growth and new innovations
By Emma Peterson. Explore this month’s most popular roofing stories. As we enter the final quarter of 2026, it can be hard to keep up with everything that’s happened so far! From the surge of AI tools to the constantly evolving landscape that is global geopolitics, there's a lot ...
Building stronger businesses through shared experience
By Jesse Sanchez. Contractors share how this industry event is helping them address growth challenges, strengthen leadership and learn from peers. Growth can introduce a new set of challenges for contractors, from maintaining accountability to developing leaders who can take a business to its next stage. At Home Service Freedom ...
Stop leaks before they start
By Jesse Sanchez. Engineered penetration solutions can help contractors protect vulnerable openings, improve installation consistency and reduce the risk of costly callbacks. Most roof leaks do not start with the roof system itself. Problems can begin when a penetration is added, modified or improperly sealed, creating a potential pathway for ...
Why green strength matters in synthetic turf adhesives
By Jesse Sanchez. High green strength helps synthetic turf adhesives hold materials in place during installation while still allowing adjustments before the bond fully cures. Outdoor synthetic turf installation presents a challenge that goes beyond simply finding an adhesive that sticks. According to NORDOT® Adhesives, one of the most important ...
Freedom 2026 puts growth challenges in focus
By Jesse Sanchez. Home service professionals can come together to explore the forces reshaping their businesses, from artificial intelligence and marketing disruption to private equity and growth. Home Service Freedom is bringing the home service industry together at Freedom 2026 for conversations about the challenges and opportunities shaping the next ...
Sustainable buildings reshape Mexico’s construction sector
By Jesse Sanchez. Energy efficiency, environmental certification and high-performance design are helping projects in Mexico reduce their environmental impact. Mexico’s construction sector is increasingly turning to sustainable design as developers respond to climate change, resource constraints and the need to reduce carbon dioxide emissions. In 2025, sustainable buildings demonstrated how ...
Underlayment is more than a basic layer
By Jesse Sanchez. Matching underlayment to the roofing system can support performance, safety and more informed conversations with homeowners. Underlayment may represent a relatively small portion of a roofing system’s material cost, but Christopher Vick, national sales manager at Sentry Building Innovations, believes contractors should not overlook its role in ...
A Triple Crown built on the basics
By Jesse Sanchez. Consistency, communication and strong manufacturer support helped one roofing contractor reach a major CertainTeed milestone. At the CertainTeed Business Building Workshop (BBW) in Chicago, WeatherSafe Restoration had something special to celebrate; receiving the CertainTeed Triple Crown Award. During this Roofing Road Trips® conversation, WeatherSafe Restoration's Director of ...
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