Jesse Sanchez, Writer
Service leadership starts with strategy
By Jesse Sanchez Ellisha Loftus shares how scalable processes, mentorship and focused improvements can strengthen roofing service departments. Strong roofing service departments are built through strategy, communication and processes that help teams work more efficiently. On this episode of Roofing Road Trips®, host Megan Ellsworth spoke with Ellisha Loftus, growth ...
Securing rooftop equipment starts with code compliance
By Jesse Sanchez. Brandon Reynolds explains how proper planning, engineered attachment systems and contractor collaboration can protect roofs, buildings and reputations. Rooftop equipment can become a serious liability when it is not properly attached to a building’s structure. In this episode of Roofing Road Trips®, host Megan Ellsworth spoke with ...
How contractors can strengthen marketing with AI
By Jesse Sanchez. Allison Woslager explains how roofing contractors can improve visibility, build credibility and use artificial intelligence without losing authenticity. Artificial intelligence is changing how homeowners search for roofing contractors, but long-term marketing success still depends on trust, consistency and genuine expertise. Allison Woslager, founder of Integrity Marketing Group, ...
Contractors help shape the next generation
By Jesse Sanchez. Dataforma is using contractor feedback and artificial intelligence to accelerate software development and expand tools for sales, service, production and maintenance. Contractor input is playing a central role in how Dataforma designs, tests and releases new software features. During this CoatingsTalk sponsored by Dataforma, Chief Executive Officer ...
All paths lead to innovation
By Jesse Sanchez. AquaStar’s vertically integrated approach combines industry experience, safety expertise and field feedback to solve challenges for pool professionals. AquaStar Pool Products has built its business around a straightforward idea: Listen to the professionals working in the field, identify their challenges and develop practical solutions. During this episode ...
Raising the standard for customer care
By Jesse Sanchez. Mr. Roofing received recognition for outstanding customer service in residential construction. Mr. Roofing has been recognized among top customer service leaders in residential construction, earning the 2026 Guildmaster Award from GuildQuality. GuildQuality, an Atlanta-based third-party customer satisfaction surveying company, has powered the Guildmaster Award since 2005 to ...
Strengthening roofs against WUI fire risks
By Jesse Sanchez. Class A roofing materials and tested underlayments can help protect structures in wildfire-prone communities. As wildfire risks continue to affect communities across the country, MFM Building Products points to the growing number of structures located in Wildland-Urban Interface (WUI) areas. More than 60,000 U.S. communities and approximately ...
Build homeowner trust with a 3M™ Roofing Technology Specialist designation
By Jesse Sanchez. Atlas Roofing contractors can strengthen their sales conversations by earning the 3M™ Roofing Technology Specialist designation. When homeowners compare roofing proposals, price matters, but trust often determines who earns the job. Atlas Roofing’s 3M™ Roofing Technology Specialist designation gives contractors a verified credential backed by a widely ...
Coatings that go the distance
By Jesse Sanchez. ICP’s Jay Doubman shares how coatings help protect, restore and extend the life of surfaces across roofing, sports and building materials. From rooftops to courts, coatings play a powerful role in helping surfaces last longer and perform better. At the American Sports Builders Association (ASBA) show in ...
How to hire a roofing contractor with confidence
By Jesse Sanchez. Learn the key steps to choosing a qualified roofer and avoiding costly mistakes. Choosing a roofing contractor such as Bone Dry Roofing is not simply a hiring decision; it is an investment in the long-term protection, performance and value of a home. Whether repairing an isolated leak ...
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