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Jesse Sanchez, Writer
Where heat meets water and the body listens
By Jesse Sanchez. Long before wellness became an industry, people learned to trust heat, water and time together. The first saunas were not products. They were places made by hand, dug into the earth, warmed with stone and patience. Long before job titles or certifications, people understood that heat could ...
Help customers picture the finished roof
By Jesse Sanchez. Everlast Roofing’s Color Visualizer helps contractors guide customers through metal roofing color and style choices before a project begins. Choosing a metal roof is a significant investment for any property owner, and appearance often plays a key role in that process. Contractors understand the performance benefits of ...
Bain & Irvine marks 80 years of heritage roofing
By Jesse Sanchez. The Scottish roofing contractor is celebrating eight decades in business and National Federation of Roofing Contractors Craft Roofer status. Bain & Irvine is celebrating 80 years in business with a renewed focus on the heritage craftsmanship that has shaped the company since 1946. Founded after World War ...
Turning expensive leads into stronger conversions
By Jesse Sanchez. Dean Curtis of Ingage explains how contractors can use stronger content, branding and education to improve the in-home sales experience. As lead costs continue to rise, contractors are under more pressure to make every appointment count. In this episode of MetalTalk™, Karen Edwards spoke with Dean Curtis, ...
Sika announces 2025 Projects of the Year winners
By Jesse Sanchez. Winning projects showcase exceptional roofing and waterproofing work across schools, hospitals, mixed-use towers, plazas and residential spaces. Sika Roofing & Waterproofing has announced the 2025 winners of its Projects of the Year competition, recognizing outstanding achievement by approved applicators across the country. This year’s honorees reflect the ...
HailGuard™ shingles introduce a new standard for hail protection
By Jesse Sanchez. A closer look at how this warranty-backed asphalt shingle system is reshaping performance expectations in hail-prone regions. As severe weather continues to reshape priorities across the roofing industry, contractors and homeowners are placing greater emphasis on systems that deliver both proven performance and long-term certainty. That shift ...
Anchoring rooftop performance beyond installation
By Jesse Sanchez. Learn how rooftop attachment systems are evolving to address safety, code requirements and long-term performance across commercial roofing systems. At the International Institute of Building Enclosure Consultants (IIBEC) 2026 show, a clear shift took shape in how roofing professionals are defining performance. Installation quality remains essential, but ...
How to choose the right commercial roofing material
By Jesse Sanchez. Learn how lifespan, performance factors and maintenance requirements shape the decision between TPO, EPDM, PVC, metal and built-up roofing systems. Choosing a commercial roofing system is a long-term business decision, not just a line item in a construction budget. Many contractors emphasize that building owners and facility ...
Preparing roofs before spring storms
By Jesse Sanchez. Spring weather brings heavy rain, strong winds and sudden temperature swings, making early roof preparation critical for protecting homes and commercial buildings. As spring storm season approaches, property owners face a familiar but increasingly unpredictable pattern of heavy rain, high winds and rapid temperature shifts. Those conditions ...
Software that grows with contractors
By Jesse Sanchez. R3NG Roofing and Gutters shares how Terial helped streamline service, proposals and project management into one platform. When R3NG Roofing and Gutters first began onboarding Terial, the Denver-based commercial roofing company was looking for more than another software platform. In this Roofing Road Trips® conversation, Aaron Weinstein, ...
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