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Heidi J. Ellsworth, President
Project Map It: The trusted sales tool for roofing contractors
By Heidi J. Ellsworth. In today’s competitive market, using technology in the sales process is no longer optional — it’s essential. New technology can be hard to understand how it can help your company let alone implement. We have found that one of the best ways to understand all the benefits is ...
Roofing Associations Protecting Roofing Contractors from Scams
By Heidi J. Ellsworth. Colorado Roofing Association warns roofing contractors of real estate scams. Roofing contractors are being warned of a growing scam trend that targets homes listed for sale. According to the Colorado Roofing Association (CRA), fraudulent individuals are posing as property owners or their representatives to authorize roofing work on ...
Progressive Roofing acquires Beldon Roofing Company
By Heidi J. Ellsworth. This new partnership preserves Beldon Roofing Company’s San Antonio legacy while expanding its national reach. Progressive Roofing, a leading national commercial roofing contractor based in Phoenix, Arizona, has acquired Beldon Roofing Company, a San Antonio institution with nearly eight decades of service. The acquisition, reported by ...
The Roofing Alliance continues to give back
By Heidi J. Ellsworth. The Roofing Alliance Spring Meeting offered meaningful updates, outstanding networking and renewed energy for the year ahead. The April 2025 Roofing Alliance Member Meeting, held at Paradise Point Resort & Spa in San Diego, delivered vital industry updates and highlighted the growing impact of the Roofing Alliance’s core ...
The National Roofing Partners Leadership Summit brings top roofing companies together
By Heidi J. Ellsworth. RoofersCoffeeShop joins industry changing discussions at 2025 summit. The 2025 National Roofing Partners (NRP) Leadership Summit gathered leading commercial roofing contractors and professionals from across the country for a powerful exchange of ideas and strategy. Held over two days, the event featured roundtable discussions, board meetings and a ...
Looking to the future of the industry
By Emma Peterson. Examine market growth and industry shifts with Paul Trombitas and the FMI 2025 North American Construction Outlook report. From new tariffs to changing immigration policies and more, 2025 has been an interesting year for the construction industry. To help you get a better understanding of what is going on ...
Hearts on the Greens helps to keep families together
By Heidi J. Ellsworth. Hearts on the Green charity golf tournament raises funds for Ronald McDonald Houses of greater Dallas area. The roofing industry has long been recognized for its generosity and commitment to giving back. At the heart of this effort is the Roofing Alliance, the foundation of the National Roofing ...
Roofing Day in D.C.: The importance of advocacy
By Heidi J. Ellsworth. Over 260 roofing professionals share needs for workforce development, immigration reform and fair tax policies during Roofing Day in D.C. 2025. Since 2018 the National Roofing Contractors Association (NRCA) has brought the industry together each spring in Washington for Roofing Day in D.C. The annual event creates a ...
Tax reform, tariffs and immigration policy: What you need to know
By Dani Sheehan. While policy shifts can create uncertainty, proactive planning and advocacy can help you navigate an evolving business landscape. In the rapidly shifting political landscape, the roofing industry continues to advocate for policies that support business growth, workforce development and fair regulations. In a recent episode of Contractor Outlook, Heidi ...
Roofing resilience to protect against nature’s unpredictable forces
By Dani Sheehan. RICOWI’s storm damage research ensures that every storm leaves us better prepared for the next. In a recent episode of Contractor Outlook, Heidi J. Ellsworth met with Phil Mayfield, a seasoned building envelope consultant and the storm investigation program coordinator for the Roofing Industry Committee on Weather Issues (RICOWI). ...
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