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Heidi J. Ellsworth, President
Today’s evolving construction landscape
By Dani Sheehan. Numbers project a slowdown in growth over the next few years, but how will this affect each sector? Listen to this Contractor Outlook newscast to find out and focus your business approach. “The quote, ‘the only thing constant is change’ really resonates,” Paul starts. “When we look ...
ServiceCon 2025
The #1 event to grow or start your service department is coming to Houston, Texas in March! ServiceCon is a two-day event designed to bring together industry leaders, service growth experts and roofing contractors. ServiceCon was last held in Dallas, Texas, in May 2023. With the addition of new event contributors, ...
A second career in roofing: From the field to the classroom
By Heidi J. Ellsworth. When the Roofing Alliance developed a curriculum and provided funding for roofing education at the college level, Tom Urich, who originally had a teaching degree before entering the industry, was a perfect fit. A career in roofing is often seen as a path marked by hands-on work, but ...
Engineering the way to the top
By Emma Peterson. How this family owned company’s dedication to finding the correct solution for each project has led to their success in the snow retention sector. In Season 6, Episode 55 of Roofing Road Trips®, Heidi J. Ellsworth sat down with Ben and Terry Anderson, two-thirds of the father ...
How extreme weather is shaping the construction industry
By Dani Sheehan. Get the inside scoop on trends and insights for contractors and manufacturers looking to grow their business while navigating the weather. We can all see that the weather is influencing the construction industry. In the second episode of our Contractor Outlook Newscast, Heidi J. Ellsworth sat down ...
Where roofing lands in the economic landscape
By Emma Peterson. From labor challenges to lead opportunities, Gene Marks shares insights on roofing economics. In the first episode of the Contractor Outlook newscast, Heidi J. Ellsworth meets with Gene Marks to talk about how economics intersect with the roofing industry. Gene is the CEO and president of the ...
From incomplete paperwork to a robust digital database
By Dani Sheehan. This CoffeeCast is a must-watch for roofing contractors looking to modernize their operations and enhance customer satisfaction. In this multi-part CoffeeCast, Heidi J. Ellsworth is joined by co-host Karol Weyman of Jobba Trade Technologies to dive deep into how cutting-edge technology can revolutionize customer service and operational ...
Transforming customer relationships through technology
By Dani Sheehan. Learn from leading roofing contractors across the country as they discuss their journey with software and how they delight their customers. In episode 3 of our multi-part CoffeeCast, Heidi J. Ellsworth and Karol Weyman from Jobba Trade Technologies sit down with Alex Knoll of Mattco Roofing to ...
Roofing industry unites to encourage the next generation at the 2024 SkillsUSA competition
By Heidi J. Ellsworth. The 2024 competition will include student contestants from 12 states competing to win the commercial roofing thermoplastic competition. The roofing industry has come together to help fund a larger Career Technical Education (CTE) program lead by the National Roofing Contractors Association (NRCA). With the first focus ...
Mark your calendar for METALCON LIVE! on June 19
By Emma Peterson. Explore the world of metal building erectors with industry experts Bobby Mesmer and Heidi J. Ellsworth. The metal erecting industry is not only growing but pushing the bounds of the entire metal building world. This rise in popularity can be cited to everything from metal’s architectural ...
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