Emma Richardson, Content Developer
What's really holding roofing companies back?
By Emma Richardson. Growth isn't always the challenge. Creating repeatable systems may be the key to scaling successfully. Contractors often assume the next stage of success requires more sales, more territory or more leads. According to leaders from JobNimbus, many roofing companies are facing a different challenge entirely: building repeatable processes that ...
Gray EPDM gives contractors a new option without changing what works
By Emma Richardson. Combining aesthetics, energy performance, and durability, the new membrane helps contractors meet evolving customer expectations. Historically, EPDM roofing has only been available in black or white. However, with external design trends increasingly focused on aesthetics, building owners and design professionals want more flexibility when it comes to ...
Turning active jobs into opportunities
By The Coffee Shops®. Helping contractors market around existing projects and emerging storm activity. After helping contractors identify homeowners who may need roofing services, Reworked.ai is focused on another challenge: turning those insights into meaningful customer outreach. During their conversation on Roofing Road Trips®, Fred Castonguay and Shyam Prabhakar of ...
Stay ahead of hail with predictive weather intelligence
By Emma Richardson. New forecasting tools are helping roofing contractors prepare for severe weather before it arrives. Weather has notoriously dictated the pace of roofing work, but new forecasting technology is giving contractors a chance to move from reacting to storms to preparing for them. In a recent episode of Roofing Road ...
Choosing the right insulation panel
By Emma Richardson. Breaking down the differences between structural insulated panels and ZIP System® panels. For builders pursuing stronger, more energy-efficient structures, understanding how structural insulated panels (SIPs) differ from ZIP System panels can help align materials with project goals, budgets and construction methods. According to this article ...
Opening the doors to skilled-trade careers
By Emma Richardson. The Roofing Contractors Association of British Columbia provides certification opportunities to young professionals. Fostering the next generation of professionals is an indispensable part of the skilled-trade industry, particularly when it comes to roofing. Many young professionals may be interested in a trade career but unsure where ...
Metal roofing made easy
By Emma Richardson. Experts break down the cost and benefits of metal roofing. While all roofs are a long-term investment, this is especially true of metal roofs. Although metal roofs have a higher upfront cost than shingles, they can deliver greater value over time with proper ...
Building connections and confidence
By Emma Richardson. How WITI is creating opportunities across the pool & spa sector. Northeast Spa & Pool Association (NESPA) is making waves across the industry with their Women in the Industry (WITI) initiative, a program dedicated to supporting and empowering professionals in the pool and spa industry. WITI ...
The secret to successful insurance partnerships
By Emma Richardson. Company values are so much more than buzzwords – They’re the key to success. Contractors need more than policies and premiums from an insurance partner; they need steady support that helps them respond to changing project demands, tight timelines and complex insurance and bonding requirements. ...
Explore a world of metal possibilities
By Emma Richardson. Discover the innovations that are helping metal contractors prepare for growth. In an upcoming Read Listen Watch, host Megan Ellsworth meets with Vice President of Architectural Sales for MetalForming LLC, Ryan Lemmel, for an exclusive preview of the innovations the company is bringing to METALCON. Together, they ...











