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Emma Peterson, Senior Content Developer
Beyond profit and loss
By Emma Peterson. Learn how to build a stronger financial foundation that will lead to long-term success. Managing a roofing business is hard work. Not only do you need to be an expert roofing contractor, but you also need to be a business professional. Balancing these two is a ...
Protecting roofs in WUI zones
By Emma Peterson. Explore how WUI maps and tested systems like Pli-Dek's F-System protect buildings in high-risk fire zones. Over the last decade, wildfires have been on the rise. The New York Times reported in October 2025, “That catastrophic wildfires with both high economic costs and loss of human life ...
From 2025 into 2026: A marketing perspective
By Emma Peterson. Build a strong market presence in the new year by understanding the importance of a digital presence and navigating the rise of AI. As another year comes to a close, now is the perfect time to reflect on 2025 and the trends that have shaped the outdoors ...
A new chapter for Eagleview
By Emma Peterson. Eagleview One™ delivers data, imagery and valuable insights in one powerful platform. Originally launched in 1998, Eagleview utilized planes and other tools tho capture ortho and oblique imagery. From there, they have grown far beyond the capabilities of 20th century technology, setting imaging standards with their ...
All paths lead to the roof
By Emma Peterson. A candid conversation about how family, mentorship and hard work forges lasting careers in the roofing industry. In a new episode of Stories from the Roof sponsored by Duro-Last, Megan Ellsworth got the chance to talk with Bill Wourms, Tony Wourms and Brian Lybarger of Technical Roofing ...
Looking back at Amrize’s independent launch
By Emma Peterson. Join a panel of experts as they discuss how Amrize is redefining the roofing industry! Over the summer, we saw Amrize break off from Holcim as an independent, publicly traded company. To learn more about this exciting new chapter, Heidi J. Ellsworth sat down with a ...
Meeting the power demands of tomorrow, today
By Emma Peterson. Find out why solar is one of the fastest-growing segments of roofing. With technological advancements like AI data centers, we are seeing power grids across the country take on more demand for energy than ever before. The rising demand has resulted in overworked grids that are susceptible ...
10 insights from our 2025 Influencers
By Emma Peterson. This year, our influencers shared countless insights and advice that helped professionals across the country. Here at CoatingsCoffeeShop® (CCS) we are always looking for ways to elevate and support coating professionals across the industry. One of the ways we do that is through our Influencer Program. ...
Showcase your skills through the 2026 Elevate Excellence Awards
By Emma Peterson. Do you have a roofing project that stands out from the rest? Enter it for a chance to win big! The 2026 Elevate Excellence Awards nomination form is now open for submissions! This is Elevate Licensed Contractors’ opportunity to showcase exceptional Elevate-warranted projects that were completed in ...
Step-by-step product support
By Emma Peterson. Westlake recently released updated installation guides for their Unified Steel products. Westlake Royal Roofing Solutions is a well-known name in the roofing industry. With brands like DaVinci composite roofing, Newpoint concrete and Universal Steel, they provide roofing and reroofing solutions to architects, designers, contractors and ...
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