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Emma Peterson, Senior Content Developer
Storm-ready roofing
By Emma Peterson. Learn how Unified Steel’s stone-coated roofing stands up to hurricanes, ice dams, snow and HOA demands. In 2025 the Guardian reported that “ extreme events are becoming more frequent, longer lasting and more severe, with last year’s figures reaching twice that of the 2003-2020 average.” With ...
Behind the scenes of Renoworks Pro’s Design Estimator
By Emma Peterson. Learn how this powerful visualizer turns dreams into reality. For many homeowners, reroofing their house is an intimidating process that they don’t know much about. As a contractor, it’s your job to guide them through all of the vital parts of the reroofing process, from financing ...
Connect, learn and grow at NERCA’s 98th annual convention
By Emma Peterson. Don’t miss the chance to attend one of the biggest regional trade shows in the U.S. The North/East Roofing Contractors Association (NERCA) will be hosting their 98th annual Roofing Convention and Trade Show at the beginning of February! The show, which is sponsored by ABC Supply ...
Empowering professionals around the country
By Emma Peterson. Learn how IPSSA supports pool and spa professionals through education, networking and more. While at the 2025 Pool Spa Patio (PSP) Expo, our team had the chance to talk to Marc Cannon, the regional director for the Nevada and Arizona operations of the Independent Pool and Spa ...
New year, new legal updates
By Emma Peterson. Trent Cotney breaks down the legal changes and predictions from January 2026. Everyone is hitting the ground running this year, and that includes legal institutions and structures! It is important to make sure you are staying up to date on all the changes that are happening, ...
Data-driven remodeling with Eagleview
By Emma Peterson. Learn how accurate measurements and 3D modeling help homeowners create their dream homes without moving. Most people have the image of a dream home in their mind, maybe it has a garden with enough space for children or pets to play or maybe it has an extra ...
Tech that supports your team
By Emma Peterson. Insights into using digital tools to boost your sales team’s operations. Technology is revolutionizing every part of our world, including roofing. As John Kenney of Cotney Consulting Group puts it, “Keeping up on roofing technology] is no longer optional. It's a strategic advantage that drives better ...
Introducing the Twin Jet Y
By Emma Peterson. Explore Elevate’s newest foam adhesive product, the industry’s first FM-Approved spatter pattern adhesive in canisters for board-to-board applications. Twin Jet Y is the newest two-component, LVOC, low-rise polyurethane foam adhesive from Elevate™ Products. It builds upon the original Twin Jet’s technology and was engineered for maximum efficiency, ...
Cutting through the noise about AI
By Emma Peterson. Get clarity, not confusion, about new technology in this free workshop. By now, it would likely be hard to find someone in the industry who hasn’t heard about artificial intelligence (AI). From TIME naming the architects of AI the 2025 people of the year to endless articles ...
Taking action to help a serviceman
By Emma Peterson. Last November, Action Roofing celebrated Veterans Day by giving back to a local national guard veteran. Mike S., a U.S. National Guard veteran living in Gainesville, Florida, was expecting a knock on his door one morning. His ten-year-old roof had started leaking, and a local organization, ...
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