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Emma Peterson, Senior Content Developer
Resilient roofing for coastal climates
By Emma Peterson. DaVinci composite shingles deliver style, strength and solar‑ready performance for this seaside Southern California home. Huntington Harbor is a seaside town in Southern California, on the northwestern section of Huntington Beach in Orange County. With a rich history of water-based recreation, such as long summer days spent ...
Win big with QXO’s 2026 VIP Sports Giveaway
By Emma Peterson. Earn the chance to win a VIP sports experience — and get a powerful tool — when you stock up on supplies this spring! QXO wants to offer you the chance at a once-in-a-lifetime experience! In partnership with sponsors IKO, GAF, TAMKO, Owens Corning and TRI-BUILT, ...
Tracking the reroofing market
By Emma Peterson. PIMA president Justin Koscher breaks down what the Q4 Market Index Survey for Reroofing reveals. From 2025 policies related to immigration and tariffs to rising housing costs, there are a lot of different factors that are affecting the reroofing market this year. To track the actual ...
It’s time to see the wizard!
By Emma Peterson. General Coatings is sending two lucky SPFA Convention and Expo attendees down the yellow brick road while they’re in Vegas this year! It might not be the Emerald City, but Las Vegas does have “buildings as tall as Quoxwood trees” and “wonders like never seen.” And ...
Last call for IIBEC’s 2026 International Convention!
By Emma Peterson. Join The Coffee Shops™ crew and our industry partners in Sacramento for four days of education, innovation and industry connection. The Coffee Shops™ crew is putting the finishing touches on our travel plans to get to Sacramento, California March 12–15, 2026 for the International Institute of Building ...
Inside the 2026 SprayFoam Convention and Expo
By Emma Peterson. Learn how SPFA is bringing the global spray foam industry together for education, networking and more this March! In a new episode of CoatingsCast™, Megan Ellsworth had the chance to interview Lisa Smith, the director of member engagement for the Spray Polyurethane Foam Alliance (SPFA), about ...
The state of roofing recruitment and retention
By Emma Peterson. Dive into the roles competitive benefits and company culture play in building your workforce. We might only be a month or so into 2026, but it has become clear that the labor challenges that have impacted the industry for decades are not disappearing any time soon. To ...
Cool metal roofs: Where efficiency meets durability
By Emma Peterson. Discover why metal roofing is leading the market when it comes to cool roofing solutions. Finding success in a competitive industry like roofing is all about differentiating yourself and knowing what your customers want. And right now, some of the primary concerns for home and business ...
Immigration, roofing and the power of industry associations
By Emma Peterson. Learn how roofing associations are able to strengthen the industry by uniting our voices. Looking at the news today, it is impossible to ignore the continuous fluctuation of immigration policies in the United States. This nebulous environment has had a devastating impact on the roofing and construction ...
Are you ready to level up your service offerings?
By Emma Peterson. Join hundreds of service-focused leaders in Texas this March for ServiceCon 2026! For many contractors and roofing business owners, service has provided a gateway to business growth and scaling. Interested in how it can help your business? The best place to learn more is ServiceCon 2026! ...
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