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AmericanHort

Welcome to the community where horticulture businesses perform better, grow faster and prepare for the future. As a national association, AmericanHort serves more than 1,800 company members, including their 20,000+ associates, and fosters green industry performance. The green industry is made up of dynamic corporations and family owned businesses, many of which are multi-generational. Collectively, the industry contributes significantly to the overall U.S. economy. It is big business, and it is clear the industry is stronger together. The vision of AmericanHort is to be the leading and unifying organization for the horticulture industry in order to cultivate successful businesses, and for our industry to enhance lives through the benefits of plants.

Visit our website.


AmericanHort on-demand education sessions

Get exclusive access to Cultivate'26 education session recordings, like this, for 6 months. Access a curated collection of Cultivate education, focused on the most pressing challenges facing the green industry.

  • Get flexible, extended access to select Cultivate education
  • Revisit strategic sessions or catch others you may have missed live
  • Discover best practices, fresh ideas and creative solutions
  • Learn from industry leaders & subject matter experts

Get on-demand education.


Practical and actionable

From connecting with peers, gathering insights on tax, accounting and legal issues to timely industry news and research, AmericanHort members like you have access to a wealth of resources.

As a member, you enjoy:

  • Business guidance through peer collaboration

  • Expert-led education and on-demand resources such as webinar recordings and videos

  • The latest industry articles, news and research

  • Consulting partnerships that can assist with accounting, human resources and legal matters

  • Industry benchmarking studies and reports

  • Standards and best practices

  • AI assistant Sage

Not a member? Join today!

Learn more about membership benefits.


American Standard for Nursery Stock

The purpose of the American Standard for Nursery Stock (Z-60.2) is to provide buyers and sellers of nursery stock with a common terminology to facilitate transactions involving nursery stock.

For instance, the standards establish common techniques for:

  • Measuring plants
  • Specifying and stating the size of plants
  • Determining the proper relationship between height and caliper or height and width
  • Determining whether a root ball or container is large enough for a particular size plant

This guide is a valuable tool to aid in communication about nursery stock products. The Standard is intended for use by professional horticulturists and landscape architects with an understanding of common horticultural terms, plant nomenclature and plant attributes.

Download the standards.


Where connections are made

Hosted by AmericanHort, Cultivate brings together growers, retailers, breeders, suppliers, distributors, designers, landscapers, educators, researchers and manufacturers. Come to Cultivate and meet the people you need to know to prepare you and your business for the future.  

At this world-class event, you will:

  • Discover trends, tools and technologies that fuel growth

  • Build networks and strengthen business opportunities

  • Sharpen business skills, deepen industry expertise and learn about future trends.

Save the dates:

  • July 11 - July 14, 2026

  • July 10 - July 13, 2027

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Latest Promotions and Rebates

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AmericanHort On-demand Education Sessions

Get exclusive access to Cultivate'26 education session recordings, like this, for 6 months. Access a curated collection of Cultivate education, focused on the most pressing challenges facing the green industry. Get flexible, extended access to select Cultivate education Revisit strategic sessions or catch others you may have missed live Discover best practices, fresh ...
View Promotion


Latest Spanish Content

Step into your future with AmericanHort

Da un paso hacia tu futuro con AmericanHort

Por Emma Peterson, traducido por Jessica Bravo. Participa en la serie interactiva de educación Grow Forward para desarrollar tus habilidades, fortalecer tu red de contactos y avanzar en tu carrera. Es bien sabido que los lugares de trabajo que fomentan la inclusión son más productivos y resilientes. Para ayudar ...
View Content


Latest Webinars

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From Planning to Execution: The Future of Horticulture AI Commerce

Consumer expectations are changing. Independent garden centers are seeing renewed momentum, but today’s customers expect more than great plants and knowledgeable staff. They expect personalized experiences, timely communication, and expert guidance long after they leave the garden center. The good news? Technology is finally catching up to the way horticulture businesses ...
Watch the Webinar