Softscape
From Paper to Profit: Digital Sales That Close
In this OutdoorTalk™, Karol Weyman is joined by Dean Curtis of Ingage to discuss how outdoor contractors can replace outdated paper proposals with a more professional, consistent and engaging sales process. Join them to explore how interactive presentations can help contractors communicate value, improve productivity, strengthen customer confidence and build ...
John Kenney - Contractor Compliance Updates
In this From the Ground Up™ episode, host Karol Weyman sits down with John Kenney, from Cotney Consulting Group, to break down the legal, safety and compliance changes affecting contractors and outdoor construction projects. From labor laws and licensing requirements to insurance, liability, environmental rules and local zoning restrictions, they ...
Hurley Fox - Smarter Finances for Customers
In this episode of From the Ground Up™, host Karol Weyman talks with Hurley Fox of Fox & Partners about the financial challenges and opportunities contractors face while growing their businesses. Hurley shares common financial mistakes outdoor contractors make, strategies for managing cash flow during busy and slow seasons and ...
John Kenney - Winning Construction Disputes Without the Courtroom
In this From the Ground Up™ episode, host Karol Weyman sits down with John Kenney of Cotney Consulting Group to break down one of the most expensive and stressful realities contractors face: construction claims and disputes. From payment conflicts and scope creep to documentation breakdowns and stalled projects, disputes can ...
John Kenney - Legal Landmines: Protecting Profits in 2026
In this From the Ground Up™ episode, host Karol Weyman sits down with Cotney Consulting Group legal expert John Kenney to unpack the contract mistakes that are still costing contractors serious money in 2026. From vague scopes of work and poorly written change orders to payment disputes and subcontractor agreements ...
Jameson Allen - Safety Beyond the Standard: Rethinking Weather Risk
In this From the Ground Up™ episode, host Karol Weyman sits down with Jameson Allen of Flash Weather AI to discuss weather-related risks on the jobsite. The conversation unpacks the biggest threats outdoor laborers face and how those risks are currently defined. They examine OSHA’s standards for weather-related safety, questioning ...
Jameson Allen - Precision Weather and the Future of Outdoor Work
In this From the Ground Up™ episode, host Karol Weyman talks with Jameson Allen of Flash Weather AI to learn about how they are redefining what weather forecasting can do for professionals working outdoors. Jameson explains what sets Flash Weather AI apart from traditional forecasting, including a deep look at ...
John Kenney - Outdoor Operations and Strategies for Success
In this From the Ground Up™ episode, host Karol Weyman welcomes John Kenney of Cotney Consulting Group for an insightful conversation on the future of outdoor living construction. Together, they unpack the trends shaping contractor success—from operational excellence and workforce challenges to rising customer expectations. John shares practical, experience-driven strategies ...
Marketing Insights for Exterior Pros
In this From the Ground Up™ episode, Karol Weyman sits down with Rob Murray of Intrigue Media to discuss insights from 2025’s shifting digital marketing landscape, from the rise of AI tools like ChatGPT to trends in sustainability and the evolving role of Google Ads. Home improvement pros will love ...
Amy Lintern - Heritage Takes the Irrigation Stage
In this episode of From the Ground Up™ episode, host Karol Weyman welcomes Amy Lintern from Heritage as they preview next week’s Irrigation Show in New Orleans and discuss why it’s a key event for the industry. Amy shares what’s trending in irrigation, what attendees should look for this year ...
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