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Expert Conversations
Building an online home for the outdoor industry
By Emma Peterson. Rachel Mohorn and Brittainy Klein discuss the importance of meeting contractors where they are – and the role of a digital space in that. For the first ever episode of OutdoorTalk™, Karol Weyman sat down with Brittainy Klein and Rachel Mohorn to discuss how a connected ...
Rethinking weather safety for outdoor jobsites
By Jesse Sanchez. Learn how new weather intelligence tools are helping contractors better assess heat and lightning risks before conditions become dangerous. Weather can shift quickly on an outdoor jobsite, forcing contractors to make immediate decisions that affect both worker safety and project schedules. When crews are exposed to lightning, ...
A new safety frontier
By Emma Peterson. Denver Riggleman dives into how AI can be a lifesaving tool — and why improper use could expose sensitive business data. When we talk about AI, most conversations focus on the type of business management tasks it can manage. What is often overlooked is how AI ...
Legal clarity = business stability
By Emma Peterson. Navigating a legal landscape that is growing more complex every day. In a new episode of From the Ground Up™, Karol Weyman got the chance to chat with John Kenney about navigating the legal world as a contractor. John is the CEO of Cotney Consulting Group ...
Navigating a new world of technology
By Emma Peterson. Kevin Fox dives into the new world AI has heralded in and how we can use this tool effectively in business settings. From social media trends and Superbowl ads, AI has become a part of our everyday life, for better or worse. The roofing world is no ...
Let’s grow the outdoor industry — Together
By Emma Peterson. In the first episode of OutdoorTalk™, Rachel Mohorn and Brittainy Klein stop by to talk about building a connected future for outdoor living. It’s official, OutdoorTalk™ is launching on OutdoorCoffeeShop.com (OCS) on March 17, 2026! OutdoorTalk is a webinar series dedicated to fostering dynamic conversations about the ...
The state of roofing recruitment and retention
By Emma Peterson. Dive into the roles competitive benefits and company culture play in building your workforce. We might only be a month or so into 2026, but it has become clear that the labor challenges that have impacted the industry for decades are not disappearing any time soon. To ...
Trusted coatings for evolving outdoor spaces
By Jenny Yu. Sherwin-Williams and H&C continue to innovate as contractors demand stronger, more resilient exterior solutions. For almost 160 years, Sherwin-Williams has provided professional contractors and DIYers alike with coating solutions for inside and outside their homes. In a recent From the Ground Up™ episode, Karol Weyman spoke ...
The power of fractional executive placement
By Emma Peterson. Learn how fractional executives can give your business the high-level expertise needed to grow. In a new episode of Contractor Outlook™, Heidi J. Ellsworth sat down with Kristen McAlister of Cerius Executives to learn about fractional executive placement and how it can help construction companies build ...
AI works for you, not the other way around
By Emma Peterson. How to find the right technology that fits your business needs and operations. In the age of new technologies such as artificial intelligence (AI), it can be tempting to jump on the bandwagon to avoid being left behind. And while keeping up with technological developments is ...
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